Vietnam Ao Dai Cultural Association launched to honour and promote heritage values
WVR - On August 9, in Hanoi, the Vietnam Ao Dai Culture Association was officially introduced to the public. The event marks a new step in the effort to preserve, promote, and spread the value of ao dai – a unique cultural symbol of the Vietnamese nation.
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| Former Vice President Dang Thi Ngoc Thinh and Madame Vu Thi Bich Ngoc with members of the Vietnam Ao Dai Culture Association. (Photo: Thanh Long) |
The event was attended by Madame Dang Thi Ngoc Thinh, former Vice President; Madame Vu Thi Bich Ngoc, spouse of Deputy Prime Minister and Minister of Foreign Affairs Bui Thanh Son; representatives of ministries and agencies; ambassadors to Vietnam; as well as various associations and organizations.
The Vietnam Ao Dai Culture Association was established under Decision No. 579/QD-BNV dated June 9, 2025, by the Minister of Home Affairs. It is a socio-professional organization operating under the Charter approved by the Minister of Home Affairs.
The Association is chaired by Dr. Dang Thi Bich Lien, former Deputy Minister of Culture, Sports, and Tourism. The Standing Vice Chairwoman is Ms. Nguyen Thi Thanh Tam. Ms. Khuc Thi Dau serves as Vice Chairwoman and Secretary General. In addition, there are four other Vice Chairpersons, which are Ms. Nguyen Thi Lan Vy, Ms. Hoang Thi Ngoc Mai, Ms. Phung Thi Thu Thuy, and Mr. Do Trinh Hoai Nam.
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| Dr. Dang Thi Bich Lien, President of the Vietnam Ao Dai Culture Association, speaking at the ceremony. (Photo: Thanh Long) |
Speaking at the launch ceremony, Dr. Dang Thi Bich Lien, President of the Vietnam Ao Dai Culture Association, said that the Association’s founding represents the dedication and effort of many generations of artisans, researchers, designers, artists, and ao dai enthusiasts, with the desire to build a professional and united organization working together to preserve this precious heritage.
In its development direction, the Association set out key goals: to improve its organizational structure, strengthen personnel; coordinate with localities, schools, social organizations, and clubs to promote the wearing of ao dai during festivals and community events; and launch annual programs such as “Ao Dai Week”, “Ao Dai Journey Across Vietnam”, “Ao Dai in Schools Festival”, and the “National Ao Dai Festival”.
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| NTK Hàn Phượng và NSƯT Chiều Xuân tham gia vào các tiết mục văn nghệ chào mừng buổi ra mắt. (Ảnh: Thành Long) Designer Han Phuong and Meritorious Artist Chieu Xuan performing in cultural performances celebrating the launch ceremony. (Photo: Thanh Long) |
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| NTK Hàn Phượng và NSƯT Chiều Xuân tham gia vào các tiết mục văn nghệ chào mừng buổi ra mắt. (Ảnh: Thành Long) |
Recognizing the need for a long-term, coordinated strategy for Ao dai to become not only a symbol of memory or a festive image but also a vibrant, creative, and familiar part of contemporary life, the Vietnam Ao Dai Culture Association will focus on the following main tasks:
First is to research, preserve, and promote the historical, cultural, and artistic values of the Vietnamese ao dai through different stages of development, from tradition to modernity, from royal courts to daily life; establish research centers and institutes; implement projects and programs; organize seminars, workshops, and forums on ao dai culture.
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| The Executive Committee of the Vietnam Ao Dai Culture Association introduced to the public. (Photo: Thanh Long) |
Second is to promote and honour the values of the Vietnamese ao dai internationally through cultural exchange programs, artistic performances, design contests, and ao dai fashion weeks held both domestically and abroad.
Third is to connect creative forces—from artisans, designers, models to tailors, producers, researchers, and media—to form a “creative cultural ecosystem” centered around the ao dai.
Fourth is to advise and recommend policies to state management agencies on supporting, honouring, and preserving the cultural values of the national ao dai, especially in education, communication, cultural diplomacy, and creative economy development.
Fifth is to build databases and collections of ao dai, contributing to research and education on ao dai heritage for future generations.
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| Madame Vu Thi Bich Ngoc presenting flowers to congratulate the Executive Committee of the Vietnam Ao Dai Culture Association. (Photo: Thanh Long) |
Building on the effective foundation of the Vietnam Ao Dai Heritage Club (under the Vietnam Cultural Heritage Association), the Association is expected to be a hub connecting artisans, designers, scholars, educators, and the Vietnamese community at home and abroad, working together to strengthen the presence of ao dai in contemporary cultural life.
