Quang Ninh transforms 'treasure trove' of heritage and culture into sustainable tourism development resources

WVR - Quang Ninh is actively harnessing cultural, historical, and natural values to drive sustainable tourism development. The Heritage Economy Development Project, night tourism products, and cultural industries are expected to pave a new path for the local tourism sector.
Quang Ninh transforms 'treasure trove' of heritage and culture into sustainable tourism development resources
Chua Dong located atop Yen Tu Mountain, Quang Ninh Province. (Photo: Khac Huong)

Heritage as the core, cultural Industry as the transformative tool, tourism as the dissemination channel

The draft of the Heritage Economy Development Project, night tourism products, and cultural industries in Quang Ninh Province until 2030, with a vision to 2045, clearly states that the province aims to develop the heritage economy and cultural industries linked with night tourism as a driving force to transition from "brown" to "green" growth; in which, heritage is the core, cultural industry is the transformative tool, and tourism is the dissemination channel.

Simultaneously, the night economy is an open space for consumption, enhancing experiences, aiming at high-end, high-quality tourism products, attracting high-spending customer segments. The implementation ensures harmony between preserving and promoting heritage values, combining traditional and modern elements, based on the principle of unity in diversity and sustainable development.

The draft project also sets the goal of making the heritage economy, cultural industries, and night tourism a new growth driver, contributing to building Quang Ninh into a centrally governed city; positioning the province as a regional cultural and artistic center and a leading destination in Asia for heritage tourism and night economy, ensuring sustainable development and green transition.

By 2030, Quang Ninh aims to welcome 28 million visitors, generating tourism revenue of 160,000-180,000 billion VND, contributing 13-15% to GRDP; establishing 3 national tourism zones linked with night tourism and cultural industries; 8 heritage economy spaces, 6 key night economy development areas; digitizing 100% of tangible and intangible national and special national heritage; serving conservation, tourism exploitation, and night tourism product development…

With a vision to 2045, Quang Ninh aims to become a leading cultural, artistic, and heritage tourism center in the Asia-Pacific region; developing the heritage economy, cultural industries, and night tourism following the heritage - creativity - consumption value chain, contributing to sustainable growth and aiming towards Net-Zero.

At the conference to hear the draft project report on July 14, Vice Secretary of the Provincial Party Committee, Chairman of the Quang Ninh Provincial People's Committee Bui Van Khang stated that the project construction not only aims to leverage cultural and natural resource advantages but also contributes to realizing the goal of shifting the development model from "brown" to "green", using heritage, culture, and creativity as economic development resources.

“The project must become an important foundation to open up new development space for Quang Ninh tourism,” emphasized Chairman of the Quang Ninh Provincial People's Committee Bui Van Khang.

Quang Ninh transforms 'treasure trove' of heritage and culture into sustainable tourism development resources
Vice Secretary of the Provincial Party Committee, Chairman of the Quang Ninh Provincial People's Committee Bui Van Khang chaired the conference to hear the draft project report on Heritage Economy Development, night tourism products, and cultural industries in Quang Ninh Province until 2030, with a vision to 2045, on July 14. (Source: BQN)

Opening new space for the tourism industry

The advantages of heritage, culture, and natural resources are laying an important foundation for Quang Ninh to realize the Heritage Economy Development Project, night tourism products, and cultural industries in Quang Ninh Province until 2030, with a vision to 2045.

Quang Ninh has long been known as a land that converges outstanding values of nature, history, and culture, creating a unique resource for developing the heritage economy and cultural industries. Not only does it possess globally valuable landscapes, but the locality also preserves a rich system of tangible and intangible cultural heritage, reflecting the historical depth, community identity, and cultural exchange of the Northeast region.

Prominent in Quang Ninh's "treasure trove" of heritage is Ha Long Bay – a UNESCO-listed World Natural Heritage, a tourism symbol not only of the locality but also of Vietnam on the international stage. With its magnificent rock islands, caves, and special geological, geomorphological, and landscape values, Ha Long Bay has become a top attractive destination, drawing both domestic and international tourists.

Besides Ha Long Bay, Quang Ninh also boasts a distinctive cultural heritage system linked with the nation's history of founding and defending the country. The Yen Tu relic and scenic complex is one of the important cultural-spiritual centers, associated with the birth and development of the Truc Lam Yen Tu Zen sect founded by King Tran Nhan Tong.

Quang Ninh transforms 'treasure trove' of heritage and culture into sustainable tourism development resources
Ha Long Bay – a UNESCO-listed World Natural Heritage. (Source: Touropia)

Additionally, historical heritages such as the Bach Dang relic site, the Tran dynasty relic system in Dong Trieu, the ancient Van Don port... create a diverse picture of Quang Ninh's history, commerce, and cultural exchange. Notably, Van Don port once played a crucial role as a major trading hub in the region, highlighting the area's position in the maritime economic and cultural network from centuries ago.

Moreover, Quang Ninh possesses a rich intangible cultural resource, formed from the lives of various communities. Traditional festivals, folk arts, indigenous knowledge, maritime culture, and customs of ethnic minorities have contributed to creating a unique identity for the locality. These are important factors for building in-depth tourism products, helping visitors not only explore landscapes but also uncover cultural stories behind each land and heritage.

With the combination of unique natural landscapes, historical depth, and diverse cultural identity, Quang Ninh is fully equipped to become a cultural-heritage tourism center of regional and international stature. Preserving and promoting heritage values linked with economic development not only contributes to creating new growth drivers but also affirms the role of culture as a significant endogenous resource in the rapid and sustainable development process of the locality.

Capitalizing on these advantages, the Chairman of the Quang Ninh Provincial People's Committee requires close coordination among departments, sectors, and localities in implementing the Heritage Economy Development Project, night tourism products, and cultural industries in Quang Ninh Province until 2030, with a vision to 2045, effectively mobilizing the participation of the State, businesses, communities, and related organizations; striving for each commune and ward to have suitable night economy products; contributing to effectively exploiting heritage values, developing sustainable tourism, and creating new growth drivers for Quang Ninh Province.

The implementation of development orientations for the heritage economy, night tourism, and cultural industries not only opens up new opportunities for Quang Ninh's tourism sector but also contributes to transforming cultural, historical, and natural resource values into sustainable development resources. This will be an important foundation for the locality to enhance competitiveness, consolidate its role as a growth pole of the Northeast region, and affirm Quang Ninh's position as a rich, attractive destination on the regional and international tourism map.

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