SCC's two perfume brands honored as Vietnam National Brands in 2026

The results of the 2026 Vietnam National Brand selection mark a new milestone in the development journey of Saigon Cosmetics Corporation (SCC), as both Miss Saigon and Miss Vietnam, two perfume brands deeply rooted in Vietnamese cultural identity, have been officially recognized.

Mr. Luong An Binh, representing the Saigon Cosmetics Corporation, receives the Vietnam National Brand 2026 award.

Notably, this marks the second consecutive recognition for Miss Saigon, following its first achievement in 2024. Meanwhile, Miss Vietnam has earned the distinction for the first time, representing a significant step forward for a perfume brand inspired by the cultural beauty and diverse regions of Vietnam.

The recognition of both brands not only acknowledges the achievements of individual products but also reflects SCC's ongoing efforts to expand its product portfolio, invest in quality, and establish a distinctive brand identity as a Vietnamese cosmetics manufacturer.

From one recognized brand to two distinctive Vietnamese perfume ones

The Vietnam National Brand Program is a long-term, specialized trade promotion initiative of the Vietnamese Government, administered by the Ministry of Industry and Trade, with evaluations conducted every two years. Participating products are assessed based on three core values: Quality; Innovation and Creativity; and Pioneering Capacity.

At the 2024 selection, SCC's Miss Saigon Elegance perfume collection was recognized as a Vietnam National Brand product for the first time. This achievement marked a significant milestone for a long-established domestic perfume brand.

In 2026, Miss Saigon continued to receive this prestigious recognition, while Miss Vietnam earned the title for the first time.

The Saigon Cosmetics Corporation receives the Vietnam National Brand 2026 award.

While Miss Saigon is widely recognized for its iconic representation of Vietnamese women in traditional ao dai and conical hats, Miss Vietnam expresses the country's cultural identity through fragrances inspired by the beauty of women from three distinctive regions: Hanoi, Hue, and Saigon.

Each brand tells its own story, yet both share a common vision: incorporating Vietnamese cultural values into perfumery to create differentiation in a market where numerous international brands are present.

For Miss Saigon, the perfume bottle design featuring a Vietnamese woman dressed in an ao dai and traditional conical hat has become a signature brand identity over the years. Beyond everyday fragrance use, the product has also become a meaningful souvenir associated with the image of Vietnam.

Meanwhile, Miss Vietnam expands its brand narrative beyond a single cultural symbol to celebrate the distinctive characteristics of different regions. Each fragrance is developed as an interpretation of the beauty, emotions, and memories associated with a particular destination.

The simultaneous recognition of both brands in 2026 highlights the different approaches to developing perfume products that embody Vietnamese cultural identity.

Strengthening the capabilities of Vietnam's domestic perfume industry

As one of Vietnam's long-established cosmetics manufacturers, SCC has undergone various stages of transformation to adapt to the evolving market.

According to the company's corporate history, SCC traces its origins to the Imortel perfume company, which operated before 1975. In 1990, the Saigon Cosmetics Factory was established, and in 1999, the business was transformed into a joint-stock company.

Throughout its development, SCC has progressively built a portfolio of perfume and cosmetic products serving both domestic and international markets, with Miss Saigon emerging as one of its flagship brands.

Alongside preserving its traditional brand identity, the company has continued to introduce new product lines, placing greater emphasis on design, fragrance quality, and consumer experience.

The Saigon Cosmetics Corporation receives the Vietnam National Brand 2026 award.

Miss Saigon's continued recognition as a Vietnam National Brand in 2026, together with Miss Vietnam's first-time achievement, represents a significant milestone in SCC's brand development journey.

This recognition also presents an opportunity for the company to further strengthen its competitiveness, expand its reach among consumers, and introduce products that reflect Vietnamese identity to international markets.

As consumers increasingly value product quality, origin, and the stories behind the products they choose, building brands around cultural heritage can become a distinctive competitive advantage for domestic enterprises.

From Miss Saigon to Miss Vietnam, SCC's development journey illustrates a promising direction for Vietnam's perfume industry: combining modern manufacturing techniques with familiar cultural values to create products with distinctive identities.

The recognition of both brands as Vietnam National Brands in 2026 is not only an important milestone for SCC but also reinforces expectations for the development of Vietnamese perfume brands that can compete while preserving their unique identities in both domestic and international markets.

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