Vietnamese booths steal the spotlight at Foire de Paris with unique products and culture

​The fair is not only a venue for product displays but also an experiential space featuring a wide range of performances, workshops, culinary activities, and entertainment programmes.

The fair, running until May 11, has attracted 32 Vietnamese enterprises showcasing their products across a total area of 458 sq.m. Their booths span multiple sectors, presenting a diverse and eye-catching range of products, from handicrafts to traditional foods. French and European consumers show strong interest in Vietnamese products, particularly handicrafts, handwoven silk, fresh fruits, and dried fruit products, stated Pham Thi Bich Nga, coordinator of the Vietnam booths.

According to the organisers, this year’s edition brings together around 1,200 businesses from more than 50 countries and territories, operating in various fields such as housing, consumer goods, handicrafts, food, tourism, and innovation, creating a large-scale multicultural exchange space. One of the highlights of the event is the “World in Paris” area, where international booths showcase the culture, cuisine, and signature products of many countries.

​The fair is not only a venue for product displays but also an experiential space featuring a wide range of performances, workshops, culinary activities, and entertainment programmes. In recent years, organisers have placed greater emphasis on family-oriented and cultural experience programmes to broaden the visitor base.

Steven Abajoli, Director of the Foire de Paris, said Vietnam has long held an important position in the “World in Paris” area, with well-organised booths introducing a wide variety of products, dishes, and cultural items.

​Nguyen Van Nam, owner of the Vietnamese–French Supermarket, said the fair offers a valuable opportunity for Vietnamese businesses to seek partners and expand markets, particularly for agricultural and consumer products. His company has brought to the event a variety of tropical fruits such as durian, jackfruit, and passion fruit, which are increasingly favoured in the European market.

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