Vietnamese beverage introduced at Mexico fair
Nam Viet Foods & Beverage JSC (VINUT) of Vietnam showcased its products at the 40th Expo ANTAD & Alimentaria in Mexico's Guadalajara city on March 7-9.
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| Representatives of the Vietnam Trade Office in Mexico support VINUT in introducing its products at the fair. (Photo: VNA) |
In addition to traditional products such as fruit juices with tropical flavours, VINUT also brought to the fair coconut and aloe vera juice - two products that are becoming more popular among consumers not only in Vietnam but also in many countries around the world.
Tran Thi Hien, VINUT Deputy General Director in charge of international market, said that the company's products are present in many Latin American countries such as Colombia, Chile, Puerto Rico, Panama and Honduras.
The company's shipment to this region accounts for about 15% of its total export revenue last year, she said, adding that it is expected to expand further in 2023.
Participating in the fair, her company has connected with many Mexican wholesalers and retailers as well as those of other countries in the region to explore the demand and tastes of each locality for better meeting the needs of customers.
It also offered the company an opportunity to go deeper into the Latin American market with a population of nearly 700 million, she went on.
According to Raul Caballero, a representative of the expo’s organising committee, Mexicans in particular and people in Latin America in general are increasingly interested in foods and beverages derived from nature because these products are not only good for health but also help reduce overweight in these countries.
Established in 2016, Vinut's products are now present in 200 countries around the world, including demanding markets such as the US, France, Canada, Germany, Japan and the Middle East. The company has offered more than 1,000 different types of products.
ANTAD & Alimentaria Mexico is the largest tradeshow in Mexico dedicated to the retail sector and one of the premier food and beverage exhibitions in the country. This year, the event attracted the participation of 1,200 companies from countries all over the world.
(Source: VNA)
