Vietnam needs appropriate policies to promote IT brands globally: experts

Over the past two decades, Vietnam has become a significant force in the global software and IT services sector, with major companies like Viettel, FPT, CMC and VMO rising since the inception of the "Go-global" movement. But what does it take for these companies, both large and small, to succeed in international markets?
Viettel's Lumitel e-wallet runs effectively in Burundi. (Photo: VNA)
Viettel's Lumitel e-wallet runs effectively in Burundi. (Photo: VNA)

Vu Van Trung, Deputy Director of the Foreign Investment Agency under the Ministry of Planning and Investment (MPI), underlined a crucial element for success: a deep understanding of the legal landscapes in both Vietnam and host countries. "Businesses must pay due attention to legal frameworks, and bilateral and multilateral agreements to which Vietnam is a signatory", he advised.

This insight is particularly vital in the IT sector, which remains in its relative infancy in many countries, including Vietnam, where the absence of clear and comprehensive laws can pose significant challenges.

Despite these hurdles, the MPI remains committed to advocating for policies that support businesses in their overseas ventures, he said.

As of October, the country boasts over 51,000 digital technology enterprises employing about 1.54 million workers, including more than half a million engineers, according to the Ministry of Information and Communications (MIC).

Major corporations are fostering 'Make in Vietnam' digital product ecosystems and partnering with local firms to expand globally.

Nguyen Thanh Tuyen, Deputy Director of the MIC's Department of Information and Communications Technology Industry, said the ministry already established an advisory team to accompany and help firms attend international exhibitions and promote outstanding products.

Each year, the MIC honours exceptional 'Made in Vietnam' products through prestigious technology awards, fostering a culture of innovation and excellence that inspires the next generation of tech entrepreneurs.

These successful 'Go-global' Vietnamese enterprises are not just establishing a Vietnamese IT brand, they are bridging gaps and collaborating with the international business community to shape a more interconnected digital world.

The MIC has also acted as a liaison, working alongside Vietnamese IT enterprises to navigate challenges and triumph in foreign markets. With a supportive government and a thriving tech ecosystem, Vietnam's digital future looks promising.

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(Source: VNA)