Various cultural and tourism promotion activities by Miss Vietnam Business Contestants 2026 in Gia Lai
WVR - Beyond celebrating the beauty, intelligence, and courage of Vietnamese businesswomen, the contest also contributes to promoting the image of Gia Lai – the host of the National Tourism Year 2026 with the theme “Gia Lai – The Great Highlands Touch the Blue Sea”.
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| Contestants at the Ho Chi Minh Monument with the ethnic groups of the Central Highlands. (Source: Organizing Committee) |
Within the framework of the Miss Vietnam Business 2026 contest held in Pleiku City (Gia Lai), the organizers and contestants participated in a series of cultural, artistic, and charitable activities, contributing to promoting the local image and spreading humanitarian values.
Right after gathering at the common house, the contestants participated in an incense offering ceremony at the Ho Chi Minh Monument with the ethnic groups of the Central Highlands, expressing their respect for President Ho Chi Minh and learning more about the history and culture of the Central Highlands region.
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| Contestants showcasing fashion at the pedestrian bridge in Dien Hong Park. (Source: Organizing Committee) |
Subsequently, the fashion show at the pedestrian bridge in Dien Hong Park – a familiar cultural space for Pleiku residents – attracted the attention of many locals and tourists.
The collections of Ao Dai and office attire showcased amidst the mountainous cityscape created a vibrant artistic picture, contributing to promoting the image of Pleiku – Gia Lai.
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| Contestants participating in the charity program "Spreading Love – Spreading Kindness". (Source: Organizing Committee) |
The semi-final night of the contest took place on the evening of March 10 with the participation of contestants from various provinces and cities across the country. On stage, the businesswomen showcased their confidence and dynamism through performances, aiming for the image of a modern woman who is both bold in business and actively contributes to the community.
Besides artistic activities, the charity program "Spreading Love – Spreading Kindness" was organized on the morning of March 11 in Pleiku City.
Here, the organizers and contestants distributed many practical gifts to those in difficult circumstances, demonstrating the spirit of sharing among the community of businesswomen.
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| Contestant Nguyen Hong Vy Dan (No. 130), from Ho Chi Minh City. (Source: Organizing Committee) |
During the Gala night "Journey to Shine" on the evening of March 11, the auction of the office vedette outfit by designer Than Hoang Bich Thuy became a highlight of the program.
After lively bidding rounds, contestant Nguyen Hong Vy Dan (No. 130), from Ho Chi Minh City, became the owner of this design and is expected to showcase the outfit in the final night.
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| Contestants during the Gala night "Journey to Shine". (Source: Organizing Committee) |
According to the organizers, the final night of Miss Vietnam Business 2026 is scheduled to take place on the evening of March 14 at the Dai Doan Ket Square (Pleiku City). The contest, organized by the Miss Vietnam Business Organization, marks the eighth season of the competition for businesswomen nationwide, taking place from March 9-14 in Gia Lai, with the participation of many contestants from provinces and cities across the country.
