'Vietnam Cultural Space' at 22nd International Cultural Industry Fair in China's Guangdong
WVR - From May 21-25, the Consulate General of Vietnam in Guangzhou collaborated with the Shenzhen International Chamber of Commerce to establish the "Vietnam Cultural Space" within the APEC theme at the 22nd International Cultural Industry Fair (ICIF-22) in Shenzhen, Guangdong. This initiative aims to promote tourism, introduce traditional handicrafts, and showcase Vietnam's prominent national brands.
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| Overview of ICIF-22. (Photo: Consulate General of Vietnam in Guangzhou) |
The Shenzhen International Cultural Industry Fair (ICIF) is a premier national and international exhibition in the Cultural Industry sector, first held in Shenzhen in 2004.
With a 22-year history, ICIF is a national cultural-tourism showcase in China, organized under the guidance of the Central Information and Communication Department of the Communist Party of China, the Ministry of Culture and Tourism of China, the Ministry of Commerce of China, the National Radio and Television Administration of China, the China Council for the Promotion of International Trade, the People's Government of Guangdong Province, and the People's Government of Shenzhen City.
This is considered the longest-standing, largest-scale exhibition, integrating the most advanced technologies, with the greatest influence in China's cultural industry. It is also the only international-level cultural industry exhibition in China.
This year's ICIF-22 attracted participation from 110 countries and territories, 6,000 exhibiting units, 400 cultural activities, 180 media outlets covering the event, and an average annual visitor count of about 4 million.
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| Scene of the Vietnam Cultural Space at the APEC Exhibition Area. |
Notably, during the China – APEC Year 2026, the exhibition area featuring the cultural highlights and cultural industry products of 21 APEC economies became a focal point of the event, drawing significant interest from international guests and local residents.
Among them, the "Vietnam Cultural Space" integrated performances from traditional to modern, featuring artisans directly introducing Vietnam's exquisite hand embroidery, coffee brewing demonstrations, and screening promotional videos on Vietnamese culture, tourism, and enterprises.
Notably, embroidered paintings of lotus, peony, and kapok flowers by designer Tuan Sanh conveyed a message of Vietnam-China friendship and cultural similarities, contributing to honoring the art and skill of Vietnamese artisans.
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| Leaders of the China Council for the Promotion of International Trade, Consular Corps in Guangzhou, and international guests visiting the Vietnam Cultural Space at the APEC Exhibition Area. |
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| The Ambassador of Cuba to China and his wife, along with the Consul General of Cuba in Guangzhou, visiting the Vietnam Cultural Space. |
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| Vietnamese Coffee Culture Experience Area. |
Speaking at the "Economic, Trade, and Cultural Tourism Cooperation Exchange - Shenzhen Connecting Globally" Conference within the framework of ICIF-22, Vietnamese Consul General in Guangzhou Nguyen Viet Dung assessed Shenzhen as a leading city in China's reform and opening up, recognized as a "city of creativity".
The Consul General also shared that Vietnam is currently accelerating digital transformation, green transformation, scientific and technological development, and innovation, considering these as crucial drivers for rapid, sustainable growth and enhancing national competitiveness.
In this context, the connection between Shenzhen and Vietnam today is not merely about trade or investment but also a meeting of similar development visions, a spirit of innovation, openness, and a shared goal towards a prosperous future.
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| Consul General Nguyen Viet Dung speaking at the Conference. |
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| Scene of the "Economic, Trade, and Cultural Tourism Cooperation Exchange - Shenzhen Connecting Globally" Conference. |
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| Delegates taking commemorative photos at the event. |
At the event, Consul General Nguyen Viet Dung also expressed his delight in seeing the strong development of economic and trade cooperation between Vietnam and China. China has been Vietnam's largest trading partner for many years, while Vietnam is China's largest trading partner in ASEAN.
Especially, Guangdong Province in general and Shenzhen City in particular have always been leading localities in cooperation with Vietnam in trade, investment, technology, and logistics.
Looking to the future, the Consul General hopes that both sides will further promote extensive cooperation in key areas such as innovation, science and technology, digital transformation; green and sustainable development; smart supply chains and logistics; tourism and people-to-people exchanges.
He also expressed confidence that with the solid foundation of friendship and good cooperation between Vietnam and China, along with the dynamism of the business communities on both sides, cooperation between Vietnam and Guangdong Province in general and Shenzhen City in particular will continue to develop strongly, making practical contributions to the overall development of bilateral relations and the region.
The event received significant attention from international friends, guests attending the "Economic, Trade, and Cultural Tourism Cooperation Exchange - Shenzhen Connecting Globally" Conference, leaders of Guangdong Province and Shenzhen City, and a wide range of media outlets.
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| Comrade Cao Tai Tien, Director of the Foreign Affairs Office of Shenzhen City, visiting the "Vietnam Cultural Space" and learning about traditional embroidery art. |
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| Comrade Lieu Vy Duong, Chairman of the Guangdong Chamber of Commerce, visiting and learning about traditional Vietnamese embroidery art. |
The "Vietnam Cultural Space" received widespread attention from major media outlets in China, Guangdong Province, and Shenzhen City, such as Xinhua News Agency, China Network, Guangdong Radio and Television, Guangzhou City Television, Shenzhen Media Group, and Yangcheng Evening News – the largest-circulation newspaper in Guangzhou.
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| Chinese media outlets covering the event. |
In an interview with the press, Consul General Nguyen Viet Dung assessed the annual organization of the International Cultural Industry Fair (ICIF) in Shenzhen as a window for China to promote its culture to the world and foster exchanges in the creative industry sector.
For Shenzhen, this event also reflects the spirit of advancement and innovation, while affirming its capacity to organize national and international cultural events. Notably, this is the first year ICIF has organized an exhibition area for 21 APEC economies. This design demonstrates the close ties between APEC economies, looking forward to the high-level week to be held this November in the city honored as the Creative City – China's Silicon Valley.
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| Chinese media outlets covering the event. |
When visiting the "Vietnam Cultural Space", visitors also experienced Vietnamese coffee culture. The long lines of visitors queuing to experience it testify to the appeal of Vietnamese cuisine to the people of Guangdong and international friends.
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| Vietnamese Coffee Culture Experience Area. |
On this occasion, the Consulate General coordinated with the National Tourism Administration, the Ministry of Culture, Sports and Tourism, and localities such as Hanoi, Lang Son, Da Nang, and Ninh Binh to prepare video clips and promotional materials to promote Vietnamese tourism.
Entering the "Vietnam Cultural Space", visitors will feel the harmonious design between tradition and modernity, reflecting the cultural identity and beautiful natural landscapes of Vietnam. All create a vibrant space, inviting visitors to explore and experience Vietnamese culture in a lively and colorful way.
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Watch the video at: https://www.youtube.com/watch?v=wlJ1wJbZbRs
