M-F-S: Three factors to shape the luxury brand of fashion TAILE

Designer Tai Le has a very clear vision of positioning the TAILE brand on Vietnamese and international fashion maps.

Designer Tai Le had an impressive background of education and accumulated experience before he decided to launch TAILE in 2017. He graduated with a Bachelor of Business Administration and Marketing from the University in Boston. Then, he graduated with an excellent degree in fashion design with the award "Student of the Year 2017" at the U.S's most prestigious design school - Parsons School of Fashion. During his time in the US, he also practiced and worked for world-famous fashion brands such as Giorgio Armani, Zara, Banana Republic, BCBG MaxAzria. Tai Le was one of 3 students chosen by the fashion Giant Inditex to present the Design Collection for Zara fashion brand in the contest "The Invisible Project" in Spain.

Tai Le used lace made from 100% cotton mixed with silk, creating a very unique and completely different effect from the common lace fabrics

The year 2017 marked the beginning of the fashion career of Tai Le. After accumulating enough experience in the fashion and business fields, he boldly launched the brand TAILE. He was immediately invited to attend the Hongkong Fashion Week and New York Fashion Week in 2018 and 2019, respectively. This brand has set up flagship stores in Flying Solo (New York), Novelty Lane, Fashion Walk Kingston (Hongkong), Modern Showroom (Milan), Nass Boutique (Kuwait), 1422 Ready Couture Arab Fashion Council (Dubai), Studio 183 (Berlin) and 58 Farriers Street (London) before being present in his home country Vietnam last April. With just over 3 years of launch, TAILE has resonated strongly with domestic and international fans, the brand continues to expand with the 8th flagship store worldwide and the first in Vietnam at the lobby of the 5-star hotel CARAVELLE SAIGON, HCM City, Vietnam.

A story between TAILE Flagship Store in Vietnam and Caravell Saigon

Designer TAI LE chooses to locate the brand’s flagship showroom inside CARAVELLE hotel is that it comes from the idea of combining high fashion with international luxury 5-star hotel experience. Not only introducing luxury fashion products, but designer TAI LE also wants customers to experience a high-class shopping style. Caravelle Saigon has been known as a high-class long-established 5-star hotel located in a prime location in Saigon. Caravelle Saigon meets all the requirements that Tai Le has looked for to officially bring his brand to Vietnamese customers.

At the TAILE flagship store at Caravelle Saigon, customers will enjoy afternoon tea or sipping a glass of champagne to savoring the delicacy of CARAVELLE special desserts in an elegant ambiance soaked in the aroma of FRETTE scented candles and diffuser while shopping TAILE latest collections. This shopping style is still new but more unique than the traditional shopping style of Vietnamese fashion fans. Designer Tai Le has a very clear vision of positioning the TAILE brand on Vietnamese and international fashion maps. He wants a still new brand to be "premium to international standards" and "distinct".

Caravelle Saigon meets all the requirements that Tai Le has looked for.

The showroom design was conceptualized by the Japanese corporation with 200 years of history ZYCC, headquartered in Tokyo. ZYCC's list of clients includes big players that are no stranger to the international fashion scene such as Hermès, Burberry, Globe-Trotter, MaxMara together with other major shopping centers in Japan such as Takashimaya. The showroom design is inspired by Japanese contemporary architecture, in particular, following the style of famous architect Kengo Kuma, representing something perfectly simple and elegant with the effective use of white and gray as the main colors. All interior materials such as Carrara White Marble, curtain fabrics, sheepskin, mannequins, and scented candles are imported from leading Italian furniture suppliers such as Mariotti, FRETTE and Hans. Boodt...

Caravelle Saigon đáp ứng được mọi yêu cầu mà Tài Lê đang tìm kiếm để chính thức đem thương hiệu của anh về ra mắt khách hàng Việt Nam.

The showroom construction was also an equally meticulous process. Kingsmen - a large corporation established in 1976 from Singapore was the perfect choice for meeting all the criteria required by designer TAI LE. The list of VIP clients that shapes the excellent reputation and history of Kingsmen include iconic brands such as Louis Vuitton, Dior, Mercedes Benz or Ferrari. The guarantee of geographical location, design ideas, construction, operating direction for the luxury segment, and Tai Le's never-disappointing collections will certainly bring a marked great for Vietnamese fashion and satisfy the expectations of the fashion fans.

TAILE Signature Collection 2021 và TAILE Ad Campaign 2021

Designer Tai Le has made a name for himself with collections with three distinctive elements: Modern, Futuristic and Sporty. To celebrate the important launch of this first Flagship Store in Vietnam, designer Tai Le decided to make the debut of a special collection 'TAILE Signature Collection 2021' with designs that most clearly show off his distinctive style. Tai Le has chosen pastel blue to s in combination with familiar white and gray tones in his design style, regarding the main color gamut. Explaining this, Tai Le said the bright pastel color in ‘TAILE Signature Collection 2021’ represents hope for a promising future of the TAILE brand in Vietnam.

In terms of materials, Tai Le used lace made from 100% cotton mixed with silk, creating a very unique and completely different effect from the common lace fabrics. Other fabric materials such as thick satin fabric made of silk, spandex, waterproof polyester, etc. are carefully processed, dyed, woven with the most modern Japanese technology, under OEKO-TEX 100 to not harm the environment and cause negative impacts on the producer. All fabrics used in the Collection are very light in weight, making them feel comfortable to wear. 100% of products are sewn in 2 layers and lined with fabrics made from cotton - silk to ensure that it is suitable for the weather and climate of Vietnam and does not fade when washing. Materials on the product, still buttons, zippers, zippers that have the brand's own logo are made of palladium material, designed and manufactured exclusively with famous corporations such as YKK (Japan) and Riri (Switzerland), and have a stamp issued by the Ministry of Public Security.

Another special highlight of the TAILE brand is the “MADE IN ITALY” handbag line, offering a seasonal limited collection specifically designed to complement the ready-to-wear clothing collection each season. Three silver handbag designs in the bucket shape, the messenger style and the cross-strap style are introduced in this collection to create a perfect handbag combination for every woman, which is suitable and appropriate for work, outing, traveling and is guaranteed to satisfy even the most demanding customer.

Fashion brand TAILE has been successfully operating in the international fashion market even though its main designer is Vietnamese. This proves the success of a Vietnamese brand and hope for other Vietnamese brands. Wishing TAILE Flagship Store Number 8 at Caravelle Saigon, City. Ho Chi Minh City, Vietnam a great success, pleasing Vietnamese fashion followers and creating a lot of momentums for the Vietnamese fashion industry.

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