EU launches 'Press Connect, Power Change' campaign for sustainable development in Vietnam
WVR - The European Union Delegation to Vietnam has just launched the "Press Connect, Power Change" campaign – a key public diplomacy and communication initiative, part of the global activities under the EU's "Global Gateway" strategy.
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| Young Vietnamese artists join the European Union in the "Press Connect, Power Change" campaign. (Source: European Union Delegation) |
The campaign affirms the EU's role as a reliable partner, accompanying Vietnam on its green transition journey, conveying a comprehensive message of sustainable development, skill enhancement, and aiming for shared prosperity.
With the core message "Act for Climate, Create Green Growth – EU and Vietnamese Youth Together for a Sustainable Future", the campaign emphasizes the central role of youth in shaping the future.
Sharing about the campaign, EU Ambassador Julien Guerrier stated: “Inspired by wind, water, and sun – sustainable natural energy sources, the campaign celebrates the increasingly close partnership between the EU and Vietnam, while highlighting the creative role of youth in collaboration.
Accompanying Vietnamese youth, the European Union is turning climate goals into practical opportunities for a green and innovative future. This is not just a dialogue, but also action, creativity, and cooperation to inspire sustainable change.”
"Press Connect, Power Change" delivers a message of connectivity, adaptability, and readiness for change, encouraging Vietnamese youth to join hands in building a sustainable future where humans and nature thrive in harmony.
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| Fustic. Studio and Mark Vu depict the "Sun" element through visual arts. (Source: European Union Delegation) |
The spirit of the campaign is reflected through the artistic creations of young Vietnamese artists like Wean & Marzuz, Last Fire Crew, Fustic.Studio, and Mark Vu.
Through music, dance, and visual arts, they interpret the imagery of the three elements Wind – Water – Sun, reflecting the vibrant energy of the young Vietnamese generation, while affirming the power of culture and art in sparking dialogue and driving community action for a green future.
The "Press Connect, Power Change" campaign follows the "I've got the power" campaign launched in June 2025, in collaboration with hip-hop artist Suboi, showcasing the EU-Vietnam partnership in clean energy.
In the coming time, the campaign will continue to spread through a series of digital content and public diplomacy activities, including the EU-Vietnam Sustainable Design Award, European Education Week 2025, and various artistic collaboration projects revolving around the message of sustainable development and green growth.
These initiatives once again affirm the EU's commitment to accompanying Vietnam towards an innovative, prosperous, and sustainable future.
