Proactive preparation for media work to serve APEC 2027: Workshop on strategic communication
WVR. From November 3-5, 2026, in Quy Nhon, Gia Lai Province, the Ministry of Foreign Affairs, in collaboration with the U.S. Embassy in Vietnam, organized the training course "Workshop on strategic communication and media engagement for APEC".
Latest
 |
| Participants in the training course. |
The training course saw the participation of 35 communication officers from various committees, ministries, sectors, localities, and domestic press agencies, as well as representatives from the Press Department, Ministry of Foreign Affairs of Laos.
The training course is a practical preparation step by the Ministry of Foreign Affairs to enhance the capacity of the media and press team, aiming for the successful organization of APEC Year 2027. The program also creates opportunities to strengthen connections and coordination between central and local agencies, and the press in performing external information tasks.
 |
| Ms. Pham Thu Hang, Director Geeneral of the Press and Information Department, Spokesperson of the Ministry of Foreign Affairs, delivering the opening speech of the training course. (Photo: Hoang Ha) |
In her opening speech, Ms. Pham Thu Hang, Director General of the Press and Information Department and Spokesperson of the Ministry of Foreign Affairs, emphasised that 2027 marks the third time Vietnam hosts APEC Year, a significant multilateral foreign event and an opportunity to promote the image of the country, people, and culture of Vietnam. This requires the media team from central to local levels to be resilient, professional, and astute. The training course aims to enhance understanding of digital media trends, develop skills in message building, public speaking, working with the press, and responding to media situations.
 |
| U.S. Deputy Chief of Mission to Vietnam Courtney Beale delivering the opening remarks. (Photo: Khac Viet) |
 |
| Ms. Camille Dawson, Principal Deputy Assistant Secretary of State in the Bureau of Global Public Affairs, U.S. Department of State, speaking at the training session. (Photo: Hoang Ha) |
Sharing at the training course were Ms. Camille Dawson, Principal Deputy Assistant Secretary of State in the Bureau of Global Public Affairs, U.S. Department of State; Mr. Jeremy Seow, President of the Asia-Pacific Communications and Public Relations Association, President and Co-Founder of Sequencr AI; and Mr. Vu The Cuong, lecturer at the Faculty of Public Relations and Advertising, Academy of Journalism and Communication.
 |
| Mr. Jeremy Seow, President of the Asia-Pacific Communications and Public Relations Association, President and Co-Founder of Sequencr AI, sharing at the training course. (Photo: Hoang Ha) |
With the participation of international and domestic experts, the program focused on exchanging experiences in strategic communication, working with the press at high-level events, using digital platforms to expand public reach and spread messages. Topics on information verification, maintaining reliable communication amidst many changes, and responsible AI application were also included in the program. Additionally, participants exchanged on external communication work and priorities for Vietnam APEC Year 2027.
 |
| Mr. Vu The Cuong, lecturer at the Faculty of Public Relations and Advertising, Academy of Journalism and Communication, speaking at the training session. (Photo: Hoang Ha) |
Hosting APEC 2027 sets high demands for timely, accurate, and consistent information provision, while also opening opportunities to showcase Vietnam's development potential and cooperation to the international public. Early preparation of the media team will contribute to enhancing the quality of information, responsiveness, and coordination effectiveness throughout the organization process.
Through the training course, the Ministry of Foreign Affairs continues to concretize preparations for APEC 2027, linking the mission of serving the event with the goal of promoting the country's image and enhancing understanding and trust from international friends and partners towards Vietnam.
