Tourism gains momentum as Quang Ninh sets sights on new targets
WVR - After recording numerous positive results in the first half of 2026, Quang Ninh's tourism sector is entering an acceleration phase with a series of solutions to realize new growth targets.
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| Quang Ninh's tourism sector has proactively updated growth scenarios to align with market developments. (Source: VOV) |
Not only aiming to increase the number of visitors, the locality also focuses on enhancing service quality, developing unique tourism products, and expanding high-spending visitor markets, thereby creating sustainable development momentum for the smokeless industry.
Expanding tourism development space
According to Quang Ninh's tourism statistics, in the first six months of 2026, the locality welcomed over 12.4 million visitors, a significant increase compared to the same period last year. Among them, international visitors accounted for over 2.6 million. Total tourism revenue reached nearly 35,200 billion VND, an increase of about 21% compared to the same period in 2025.
Notably, the revenue growth rate surpassing the visitor growth rate indicates a clear improvement in the tourism sector's growth quality. Tourists not only visit in greater numbers but also tend to stay longer, use more services, and are willing to pay for high-quality tourism products.
Based on these positive results, the Quang Ninh Provincial People's Committee has decided to adjust the tourism development targets for 2026. Accordingly, the target for visitor arrivals has been raised from 22 million to nearly 22.5 million, while the projected revenue is expected to increase from approximately 65,000 billion VND to 68,585 billion VND.
Ms. Nguyen Thuy Yen, Deputy Director of the Department of Culture, Sports, and Tourism of Quang Ninh, shared that the faster revenue growth compared to the number of visitors reflects a new consumption trend among tourists.
“This is a positive signal, laying the foundation for the tourism sector to continue increasing average spending, extending the length of stay, and enhancing economic value from each visitor rather than just focusing on quantity,” emphasised Ms. Nguyen Thuy Yen.
To achieve the new targets, Quang Ninh's tourism sector has proactively updated growth scenarios to align with market developments, while simultaneously implementing various stimulus programs, expanding international visitor markets, developing new products, and enhancing service quality.
In the third quarter of 2026, the locality aims to welcome over 5.8 million visitors, including about 3 million overnight stays. Tourism revenue is projected to reach approximately 19,500 billion VND.
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| A corner of the Yen Tu scenic area complex. (Photo: Hoang Son) |
One of Quang Ninh's focal points is to continue expanding the tourism development space by effectively leveraging the advantages of islands, mountains, natural heritage, and local cultural values. Simultaneously, diversifying products to meet the increasingly diverse needs of domestic and international tourists is emphasised.
In this strategy, nighttime tourism is considered a highlight to enhance the destination's appeal. In recent years, Ha Long has continuously added new products to serve tourists after sunset.
Spaces such as the Museum-Library architectural complex, 30/10 Square, VuiFest night market, and night sightseeing cruises on Ha Long Bay are becoming popular tourist attractions. Notably, the "Ha Long xua" (Old Ha Long) three-sided boat experience product contributes to recreating traditional cultural values, offering a unique experience for tourists.
Developing the nighttime tourism ecosystem not only enriches the product offering but also helps extend the length of stay, increase spending, and create more economic development opportunities for the locality.
Additionally, the inter-regional tourism route connecting Ha Long Bay (Quang Ninh) with Lan Ha Bay (Hai Phong) continues to be effective, expanding the experiential space for tourists while enhancing the competitiveness of the northern destination cluster on the international tourism map.
Growth in depth
Alongside product innovation, Quang Ninh is also restructuring the visitor market by prioritizing high-spending segments.
In addition to maintaining stability in traditional markets such as China, the Republic of Korea, and Japan, the locality particularly focuses on tapping into the Indian market through MICE tourism, wedding tourism, and high-end resorts. This market is considered to have rapid growth with increasing demand for events, conferences, and weddings at coastal destinations.
Furthermore, Quang Ninh continues to promote at Russian, European, and North American markets, targeting long-stay vacationers with high spending and a demand for quality island tourism products.
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| Quang Ninh aims to achieve the target of welcoming nearly 22.5 million visitors and reaching a revenue of nearly 68,600 billion VND in 2026. (Photo: Hung Truong) |
In the domestic market, Quang Ninh continues to effectively exploit visitor sources from Hanoi, Ho Chi Minh City, and other localities with concentrated industrial zones. Through collaboration with airlines, travel companies, and major tourism corporations, the province aims to expand its year-round customer base, reducing dependency on the seasonal nature of beach tourism.
Not only focusing on market and product development, Quang Ninh also identifies destination quality as a decisive factor for long-term competitiveness.
The locality is strengthening state management of tourism activities, building a civilized, safe, and friendly tourism environment. Accommodation facilities, transportation means, and tourist attractions are regularly inspected to ensure safety and service quality standards.
Additionally, public price listing is required to be strictly implemented; acts of soliciting customers, commercial fraud, price gouging, and violations of tourism business regulations are promptly addressed to protect tourists' rights and maintain the destination's image.
Simultaneously implementing solutions for product development, market expansion, service quality enhancement, and management strengthening is laying the foundation for Quang Ninh's tourism sector to shift from extensive growth to in-depth development.
With the achievements in the first half of the year and the determination to realize the adjusted targets, Quang Ninh aims to achieve the goal of welcoming nearly 22.5 million visitors and reaching a revenue of nearly 68,600 billion VND in 2026.
More importantly, the locality is gradually affirming its position as a leading tourism centre in the country, aiming to become a highly competitive destination in the region, attracting not only a large number of tourists but also generating increasing economic value from each travel experience.
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| Quang Ninh tourism enterprises signed a memorandum of cooperation with Fun & Sun Company during a business trip to Russia in July 2026. (Source: Bao Van Hoa) |
