Strengthening media cooperation between Vietnam and China's Guangxi and Guangdong
WVR - Within the framework of the “Vietnam-China Friendship Journey” from December 22-29, Vietnamese journalists and scholars had the opportunity to visit and interact with the radio and television stations of Guangxi and Guangdong, China.
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| This significant diplomatic activity, organized by the Guangdong Radio and Television Station, marks the 75th anniversary of the establishment of Vietnam-China diplomatic relations and the Vietnam-China Year of Cultural Exchange. (Photo: Anh Duc) |
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| On December 24, during the exchange with Guangxi Radio and Television, Vietnamese news agencies visited the News Broadcasting Center, the China-ASEAN Translation Center, and the Multimedia Communication Center. (Photo: Thu Trang) |
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| At the China-ASEAN Translation Centre, delegates were introduced to the Beibu Gulf Voice program by Mr. Gu Jingsong, Deputy Director of the Beibu Gulf Voice Channel. This daily broadcast spans 17 hours and is available in eight languages, including Mandarin, Cantonese, Vietnamese, English, Lao, Thai, Cambodian, and Myanmar. (Photo: Thu Trang) |
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| The Vietnamese broadcast airs daily from 9 to 10 A.M, produced by Chinese reporters and hosts fluent in Vietnamese. The program covers economic development achievements, Vietnam-China exchanges, smart border construction, people-to-people exchanges, music, and more. (Photo: Thu Trang) |
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| Additionally, participants of the “Vietnam-China Humanistic Journey” were introduced to the Lotus Magazine, a media publication jointly produced by Guangxi Radio and Television and Quang Ninh Newspaper and Broadcasting. |
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| Launched in 2012, Lotus Magazine is a monthly publication collaboratively edited by Vietnamese and Chinese editorial teams. Its content covers political-economic cooperation, cultural exchanges, personalities, science and technology, youth culture, and popular new slang among young people. (Photo: Viet Linh) |
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| The cover features a QR code allowing readers from both countries to view and listen to the magazine. Young readers particularly enjoy the magazine's diverse and rich content. (Screenshot) |
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| On December 29, during the visit to Guangdong Radio and Television, the Vietnamese media delegation toured the 4K Ultra HD Channel Broadcasting Center and the Television Broadcasting Center. (Photo: Viet Linh) |
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| A key program of the 4K Channel Broadcasting Center is the slow livestream channel, officially launched on June 28, 2025. It is the first fully integrated 4K ultra HD platform in China, currently broadcast live on Guangdong Satellite Channel, the Guangdong-Hong Kong-Macau Greater Bay Area Channel, and Guangdong TV Channel. |
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| Guangdong Radio and Television has installed 20 fixed cameras at various locations throughout the province. The slow livestream channel broadcasts in two time slots: morning from 7 to 8 AM and afternoon from 5 to 6 PM. |
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| During live broadcasts, editors can switch between cameras and images based on a coordination list. The program also includes pre-recorded and edited footage to enrich the content, with a one-hour backup ready to ensure safe broadcasting. (Photo: Thu Trang) |
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| At the Television Broadcasting Center, once program content is compiled, it is sent to the broadcasting system for live TV airing or distributed to other departments for programming. Currently, all operations are digitized, allowing reporters and editors to work from anywhere. (Photo: Viet Linh) |
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| Speaking with reporters from The World and Vietnam Report about digital transformation in media, Mr. Deng Qi, a technician at the Television Broadcasting Center, stated that this process is not unique to China but is happening worldwide. It is an inevitable development trend for traditional media. Consequently, media organizations face significant competitive pressure during this transition. (Photo: Thu Trang) |
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| Sharing insights on digital transformation, Mr. Deng Qi emphasized: “First, Guangdong Radio and Television began by understanding and researching audience needs. Then, based on the unique characteristics of each media type, whether on large screens (television) or small screens (phones/Internet), we strive to produce programs that audiences love to attract and regain their support.” (Photo: Thu Trang) |
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(TGVN)
