New Zealand kicks off “Made With Care” campaign in Vietnam
On June 8, the New Zealand Trade and Enterprise (NZTE) officially kicked off the “Made with Care” 2023 retail campaign, in which high-quality imported food and beverage (F&B) products will be offered in Ho Chi Minh City.
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From June to the end of July, Vietnamese consumers can visit retailers in the city including AEON Mall, Central Retail, LOTTE Mart, and Walmart to purchase and taste outstanding imports from New Zealand.
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| New Zealand kicks off “Made With Care” campaign in Vietnam (Photo: VNA). |
New Zealand Ambassador to Vietnam Tredene Dobson said that the F&B sector is an exemplary success story in the two countries' trade relations, accounting for the majority of export turnover. F&B products from New Zealand to Vietnam in 2022 reached a total value of 798 million NZD (about 484 million USD).
The campaign aims to expand the brand value of New Zealand’s F&B products in the Vietnamese market while contributing to further bolstering the two countries' bilateral collaboration in the area.
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| Representatives of the New Zealand Trade and Enterprise (NZTE) and local retailers sign MOUs at the event (Photo: VNA). |
On the occasion, the New Zealand diplomat and representatives of 10 New Zealand companies presented the token of a charity program to four non-governmental organizations based in Vietnam, sending seven tonnes of fruit and nearly 1,000 liters of milk to local children and the elderly.
(Source: Vietnamplus)
