'Made With Care' - bringing premium New Zealand F&B products to Vietnamese consumers
Starting June 3 till July 31, the ‘Made With Care’ retail campaign aims to introduce high-quality New Zealand-imported F&B products to Vietnamese consumers.
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| New Zealand Trade and Enterprise (NZTE) officially commences the ‘Made With Care’ retail campaign at Winmart Times City Hanoi on June 3. (Photo: Viet Nguyen) |
New Zealand Trade and Enterprise (NZTE) officially commences the ‘Made With Care’ retail campaign at Winmart Times City Hanoi on June 3.
Starting June 3 till July 31, the ‘Made With Care’ retail campaign aims to introduce high-quality New Zealand-imported F&B products to Vietnamese consumers via 5 leading Vietnamese retailers nationwide: AEON, Winmart, BRG, MM Mega Market and Lotte.
The dedicated retailers are designated based on their shared values with the ‘Made With Care’ campaign of bringing safe, tasty, premium quality, nutritious and ethical products to consumers.
Through the ‘Made With Care’ global campaign, NZTE aims to expand the brand value of New Zealand’s outstanding, great-tasting and nutritious F&B products. New Zealand producers share a special connection to the land and sea, and it is a relationship founded on care, respect and an understanding that when nature thrives, people thrive.
The event was attended by New Zealand Ambassador to Vietnam Trendene Dobson, New Zealand Trade and Enterprise (NZTE) Trade Commissioner and Consul-General to Vietnam Joe Nelson and relevant business representatives.
In her opening remarks, New Zealand Ambassador to Vietnam Tredene Dobson stated: “New Zealand is proud to have become a trusted partner for Vietnam across a wide range of sectors where our country excels, in particular food and beverages. I love hearing stories of Vietnamese enjoying New Zealand’s world-famous dairy products, and increasingly our wine, fruit, and even lamb”.
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| New Zealand Ambassador to Vietnam Trendene Dobson. (Photo: Viet Nguyen) |
For his part, NZTE Trade Commissioner and Consul-General to Vietnam Joe Nelson said: “As part of our ongoing commitment to the local Vietnamese market, we are delighted to have the support of these premium retailers to bring New Zealand F&B products to Vietnamese consumers. Through this collaboration, we want to continue to raise awareness of the goodness of NZ F&B and fulfill the desires of Vietnamese consumers as they look to consume premium quality, safe, tasty, nutritious and ethical products from established brands”.
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| The dedicated retailers are designated based on their shared values with the ‘Made With Care’ campaign of bringing safe, tasty, premium quality, nutritious and ethical products to consumers. |
New Zealand and Vietnam aspire to reach US$2 billion in two-way trade by 2024. According to the Ambassador, “we are well on track to achieving this target”.
Two-way merchandise trade in 2021 topped US$1.56 billion, an increase of 14%, and by December 2021, Vietnam was New Zealand’s 15th largest trading partner.
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| NZTE Trade Commissioner and Consul-General to Vietnam Joe Nelson expressed his desire to fulfill the desires of Vietnamese consumers as they look to consume premium quality, safe, tasty, nutritious and ethical products from established brands. (Photo: Viet Nguyen) |
| ‘Made With Care’ highlights five paramount attributes infused in New Zealand’s commitment to its F&B products: Safe, Tasty, Premium quality, Nutritious and Ethical. ● Premium quality: As an island nation with stringent biosecurity controls, New Zealand’s orchards and farms are a top source for spray-free produce. In 2016, a New Zealand company designed a packing system that packs apples at twice the speed of a human (120 apples per minute), ensuring the produce is fresh and in the best condition possible when it reaches the consumer. ● Tasty: Delicious, world-class food and drink bursting with incredible flavour thanks to the special relationship the New Zealand producers have with the natural world. New Zealand food and drink is consistently award-winning, from grass-fed Wagyu beef and sweet, juicy apples, through to premium spirits and distinctive wines. ● Safe: A rigorous food safety system overseen by the New Zealand Government ensures food is safe to eat and risks are quickly identified and managed. For instance, a New Zealand dairy company was the first in the world to be able to electronically trace its products anywhere on earth within minutes. ● Nutritious: With new growing techniques, and varieties and cultivars of fruit and vegetables, a highlight New Zealand introduced to the world is its first snack-sized apple with 65 percent more potassium, 19 percent more energy and 10 percent more fibre than the average apple. ● Ethical: Sustainability is at the heart of New Zealand’s food and beverage industry. New Zealand’s farmers are dedicated to making their farms more environmentally and socially sustainable. The drive to reduce the impact on natural resources by embracing technology and innovation has also led to greater productivity and eco-efficiency gains. |
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