Binh Dien and 5 years of extending the legacy of Bay Nui Ox Racing
WVR - The cultural beauty of the Bay Nui Ox Racing Festival originates deeply from the land, from the waterlogged fields after bountiful harvests of the Khmer people. More than just a companion, Binh Dien Fertilizer Joint Stock Company finds in this heritage festival a philosophy of natural connection: Where the sweat on the fields transforms into radiant pride, and where the "Dau Trau" brand not only provides nutrients for crops but also enriches sustainable cultural and spiritual values.
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| Leaders of An Giang province deliver the opening speech at the 31st Bay Nui Ox Racing Festival in 2026. (Photo: BFC) |
From prosperous furrows to proud oxen on That Son Land
Originating from the folk customs during the Sene Dolta festival (a festival to honor ancestors) of the Khmer people, the Bay Nui Ox Racing Festival in An Giang is not merely a sports competition. The festival is a unique game held right on the waterlogged fields after the farmers have completed their planting. The racing oxen are the diligent “companions” of the Khmer farmers in their daily plowing. Under careful care and close attachment, these gentle oxen on the fields have become mighty “warriors,” making spectacular breakthroughs on the racing track amidst the resounding cheers of thousands of spectators.
The transformation from a routine labour activity to a national intangible cultural heritage is a testament to the resilient vitality and the love for labor of the people in the Southern region.
As a company closely tied to the breath of the river and the land of the Mekong Delta for over half a century, Binh Dien Fertilizer Joint Stock Company deeply understands that behind a vibrant ox racing season are bountiful harvests, and behind the strong, resilient oxen is the diligence and dedication of the farmers on each field.
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| The lively opening ceremony of the 31st Bay Nui Ox Racing Festival for the An Giang Television Cup in 2026 at the An Cu racing track. (Photo: BFC) |
Empowering the Heritage to Reach Further Through Understanding
The 31st Bay Nui Ox Racing Festival for the An Giang Television (ATV) Cup in 2026 just concluded with excitement and completeness at the An Cu racing track. The 64 best ox pairs representing various villages delivered breathtaking “water-splashing” performances, concluding with the championship cup and the title of “Best Ox Handler” awarded to Mr. Nguyen Thanh Tai (Nui Cam commune).
The resounding success of this year's season continues to mark the five consecutive years of companionship by Binh Dien Fertilizer. Not stopping at financial support or mere sponsorship contributions, Binh Dien approaches the festival with the mindset of a companion closely tied to agriculture.
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| The 31st Bay Nui Ox Racing Festival in 2026 attracted 64 outstanding ox pairs that passed the local qualifying rounds to compete. (Photo: BFC) |
The consistent support from Binh Dien throughout the seasons has helped the Organizing Committee prepare more thoroughly in terms of facilities, enhance the quality of awards, and widely promote the festival's image on major television channels (HTV, ATV) as well as modern digital platforms. As a result, the unique image of That Son region not only spreads across the country but also touches the hearts of numerous international visitors.
Mr. Phan Van Tam – Deputy General Director of Binh Dien Fertilizer Joint Stock Company once shared: “Binh Dien was born from agriculture, grew up with the farmers, and thus, contributing to the preservation and promotion of cultural and spiritual values of the agricultural community is something we always consider a responsibility and obligation from the heart.”
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| The glorious crowning moment of Mr. Nguyen Thanh Tai (Nui Cam commune) – owner of the outstanding ox pair that won the championship cup in 2026. (Photo: BFC) |
Binh Dien: Accompanying complete “Golden Seasons”
Binh Dien's commitment to the Bay Nui An Giang region in particular and the Mekong Delta in general is a comprehensive journey: Taking care of the material aspect of the harvest while cherishing the soul of the heritage.
In the fields, the Dau Trau Fertilizer brand always leads in researching and providing smart farming solutions, applying scientific advancements to adapt to climate change, helping farmers save costs, increase productivity, and achieve bountiful “golden seasons”.
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| The Organizing Committee and Sponsor Binh Dien Fertilizer Joint Stock Company present awards to Mr. Nguyen Van Lam's family – owners of the runner-up ox pair in 2026. (Photo: BFC) |
In cultural life, Binh Dien is always a reliable companion in community activities, joining hands to preserve the traditional cultural identity of the Khmer people, strengthening national solidarity, and promoting local tourism development.
As the drumbeats of the ox racing festival gradually fade, the farmers of An Giang joyfully return to their usual production rhythm. And on the vast fields of That Son region, Binh Dien Fertilizer remains there – a reliable companion, nurturing every grain of rice, every inch of land, so that bountiful harvests continue to be the foundation to nurture and elevate the cultural heritage values of Vietnam.
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| The Organizing Committee presents flowers to the Representative of Sponsor Binh Dien Fertilizer Joint Stock Company. (Photo: BFC) |
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