Vietnamese literature a focus at Asian Festival of Children’s Content

Vietnam will be the Country of Focus (COF) of the 14th Asian Festival of Children’s Content (AFCC) as this year marks 50 years of diplomatic relations between Vietnam and Singapore.
Vietnamese literature a focus at Asian Festival of Children’s Content
11 Vietnamese publishers and contributors in Vietnam will attend the 14th Asian Festival of Children’s Content AFCC. (Photo:

The festival, which will take place at the National Library Building in Singapore from May 25-28, returns as a fully in-person event, celebrating the theme “Play!”. With over 70 programmes featuring more than 100 writers and speakers from Singapore and around the world, AFCC 2023 explores the different dimensions of “Play” through books, stories and performances.

According to Nguyen Nguyen, Director of the Publishing, Printing and Distribution Department, Vice Chairman of the Vietnamese Publishers Association (VPA), the Vietnamese participants in this year’s event are encouraged to have thorough preparation and coordination with each other to promote Vietnamese literature.

The VPA and participating units will set up booths to introduce outstanding Vietnamese children's books, special and creative publications as well as reading devices.

Eleven Vietnamese publishers and contributors in Vietnam will attend the event, including the HCM City General Publishing House, The Gioi (World) Publishing House, Kim Dong Publishing House and Dinh Ti Books.

"Many foreign countries are not yet familiar with Vietnamese publishing, but those who know about it have a high opinion of it. Therefore, we need to make an effort to clearly demonstrate the development of Vietnamese books," the director told

According to Vu Thi Yen, public relations and copyright exploitation officer of the Ho Chi Minh City General Publishing House, AFCC 2023 offers an opportunity for the unit to promote the exploitation of foreign copyrights and vice versa, the selling of the copyrights of Vietnamese books to the world.

“It is also expected to enhance further the position of Vietnamese authors, publishers and their works in the global publishing map,” she added.

To prepare for this book festival, the publisher plans to introduce children's books that meet its criteria and target audience. Multilingual children’s books particularly include Hip Hop in the Land of Ellsaby and Hip Hop and the Golden Forest by author Isabelle Muller, which have been released in Vietnam in three languages - English, German and Vietnamese, or bilingual book series Teaching Children Life Skills and Teaching Children Financial Management by Le Thi Linh Trang and Dr. Ngo Thi Thanh Hien.

According to the organisers of AFCC 2023, the COF Vietnam programmes at AFCC will be an occasion to celebrate this milestone and highlight the history of children's literature in Vietnam and publishing opportunities, as well as a special showcase of the best picture book illustrations.

Participants will get the chance to meet the best of Vietnam’s children's book writers and illustrators at the Country of Focus showcase.

In the opening session of programmes which will be held on May 25, translator Tran Le Thuy Linh, author Vu Xuan Hoan and moderator Nguyen Thanh Nam will offer an in-depth look into the current market of children’s books in Vietnam. Participants will learn about the current publishing developments and trends, as well as the challenges and opportunities.

Vietnam Women's Publishing House will share how they have developed the Sci-tales series that aims to bring the element of fun into the learning process in collaboration with a team of creators from Vietnam on May 26.

On the final day of the COF Vietnam programmes, creators of three Vietnamese children’s books, Finding Mommy Elephant, The Call of the Wild, and My Daddy is a Runner, will share their inspirations, the process of creating stories and also practical advice on the diverse range of interactive activities that parents and children can engage in.

The programmes conclude with COF Vietnam Night which celebrates the partnership between Vietnam and Singapore with performances and the launch of translated children's books.

AFCC is the leading festival in Asia for children’s stories and young adult fiction. Targeted at writers, illustrators, translators, publishers, educators and media professionals, the event offers a series of exciting programmes, including panel discussions, presentations, workshops, lectures, masterclasses, networking sessions and public programmes that promote the creation and appreciation of quality children's and young adult literature with a focus on Asian themes.

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(Source: VNA)