Trung Nguyen Legend's mark at the A80 Exhibition

Top 5 Miss Vietnam Ngoc Mai, Phuong Linh, actress Luong Thanh, Sports Miss Thu Thuy, and Beauty Queen Nhu Quynh (from left to right) join Trung Nguyen Legend to spread awakening energy at the A80 exhibition.

Impressive distinctive Vietnamese coffee culture space

Participating in the A80 exhibition, Trung Nguyen Legend presented a distinctive, large-scale Vietnamese coffee culture space, fostering pride and contributing to "enhancing the value of the Vietnamese coffee industry, elevating it beyond a mere beverage to cultural, artistic, spiritual, and philosophical coffee".

Located in the "Nation-Building Entrepreneurship" area, Trung Nguyen Legend's space is impressive with its design inspired by the S-shaped land, highlighted by circles of light reaching high, symbolising the sustainable development aspirations of the Vietnamese coffee industry, alongside the pride of 80 years of the nation's brilliant achievements. Spaces like "Energy", "Awakening", "Nation-Building Entrepreneurship", "Era of Rising"… introduced a comprehensive, rich coffee ecosystem that the group has created over the past 29 years to bring Vietnamese coffee to conquer the world.

The Trung Nguyen Legend coffee culture space, with distinctive coffee experiences at the A80 exhibition, attracted a large number of domestic and international visitors.

Here, thousands of domestic and international visitors enjoyed exquisite energy coffee cups from Trung Nguyen Legend, along with artistic performances of the three coffee civilisations: Ottoman – Roman – Zen, which opened up connections, awakening energy, and creativity that coffee brings to humanity. Notably, Zen Coffee – a "cultural coffee, artistic coffee" product created by Trung Nguyen Legend to elevate the appreciation of Vietnamese coffee culture, contributed to the global coffee culture, creating a special attraction.

Artist Izara Thien Nga showcases musical and artistic talent in the Trung Nguyen Legend space, highlighting the connection between coffee, art, and the aspiration for a beautiful life.

The talk show "Coffee Philosophy – An Art of Living" featuring artist Izara Thien Nga and Beauty Queen Anh Thy spread positive energy, connecting coffee and the art of living, creating a highlight that attracted a large number of visitors at the A80 exhibition. Izara Thien Nga, a talented, courageous young artist, and Beauty Queen Anh Thy, with her dynamic, modern beauty, respect for knowledge, and sincere sharing about efforts in work, life, and balance, left many beautiful emotions, spreading positive energy from the coffee lifestyle – the awakening lifestyle to the community.

Artist Izara Thien Nga and Beauty Queen Anh Thy enjoy experiencing the specialised, rich coffee ecosystem of the Trung Nguyen E-Coffee model.

At the exhibition, the Trung Nguyen E-Coffee model, "representing part of Trung Nguyen Legend Group's strategic vision to elevate the culture of enjoying Vietnamese coffee" (according to CNN), continued to make a strong impression. Prominently present with a dynamic space and a comprehensive coffee ecosystem, gathering the essence of the three civilisations Ottoman – Roman – Zen, Trung Nguyen E-Coffee became an attractive destination, favoured by visitors for its specialisation, standards, and "inspiring successful entrepreneurship" for the community.

Miss Vietnam, Dak Lak Tourism Ambassador Ha Truc Linh, along with delegates, explore the special ecosystem of Trung Nguyen Legend built in Dak Lak, contributing to making Dak Lak the "World Coffee Destination".

Within the framework of the exhibition "80 Years of the Journey of Independence – Freedom – Happiness", Trung Nguyen Legend partnered with the People's Committee of Dak Lak Province to honor the national intangible cultural heritage "Knowledge of Coffee Cultivation and Processing in Dak Lak", introducing special products, services, and projects developed such as: Coffee City, Zen Coffee Tour, Coffee Tour, World Coffee Museum… to contribute to building Dak Lak into the world's coffee destination. Through vivid films, images combined with VR technology, Trung Nguyên Legend provided visitors with a lively experience of the strong, prosperous development of Dak Lak, as well as spreading the special values of Vietnamese coffee and coffee spirit.

Spreading knowledge, energy and community service spirit

At the A80 exhibition, Trung Nguyen Legend continued to spread knowledge, energy, community service spirit, and gifted thousands of valuable books from the Life-Changing Foundation Bookcase. This meaningful activity extends the "Journey from the Heart – Great Aspiration Journey – Nation-Building Entrepreneurship for 30 Million Vietnamese Youth" that Trung Nguyen Legend has been implementing for nearly 15 years.

Actress Luong Thanh signs valuable books from the Life-Changing Foundation Bookcase in the Trung Nguyen Legend space at the A80 exhibition.

Accordingly, thousands of valuable books from the Life-Changing Foundation Bookcase were signed by famous Vietnamese beauty queens, artists, and celebrities such as Miss Le Nguyen Bao Ngoc, actress Luong Thanh, Sports Miss Doan Thu Thuy, Kind-hearted Beauty Nguyen Ngoc Mai, Top 5 Miss Vietnam Ho Ngoc Phuong Linh, and Elegant Beauty Queen Vu Nhu Quynh, and given to a large number of visitors and young people, spreading the energy of knowledge and youthful aspirations.

The talk show "Youth Aspiration – Nation-Building Entrepreneurship" attracted a large number of young people and visitors to interact and share.

Especially, the talk show "Youth Aspiration – Nation-Building Entrepreneurship" with the participation of Miss Le Nguyen Bao Ngoc brought a vibrant atmosphere, attracting a large number of visitors, students, and young people to participate and converse. During the interaction, Miss Bao Ngoc shared her youthful journey and aspirations to build the nation, strongly inspiring a generation of Vietnamese youth rich in ambitions, life ideals, and a spirit of service.

Vietnamese beauty queens and celebrities enthusiastically explore the distinctive Vietnamese coffee culture space, joining Trung Nguyên Legend to spread awakening and creative energy at the A80 exhibition.

With its coffee space, distinctive Vietnamese coffee culture, and meaningful activities, Trung Nguyen Legend continues to affirm its position as Vietnam's No. 1 coffee brand, spreading awakening energy, knowledge, and community service spirit. This also demonstrates Trung Nguyen Legend's commitment and perseverance in the journey to "position Vietnamese coffee and coffee culture on the world map", accompanying the nation in the era of rising.

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