Starbucks opens 100th store in 10-year journey in Vietnam
In February 2013, Starbucks marked its footprint in Vietnam by opening its first store in Ho Chi Minh City. Since then, it has steadily expanded its presence and now operates in nine cities and provinces across the country.
|Starbucks Vietnam celebrated its 10-year journey in the country with the grand opening of the 100th store in Lotte Mall West Lake in Hanoi on September 16.|
“Over the past 10 years, Starbucks Vietnam has grown from strength to strength, achieving significant milestones that have helped cement our position as a leading brand in the Vietnamese market,” said General Manager of Starbucks Vietnam, Patricia Marques.
“As we continue to grow, we remain committed to our core values, ethical sourcing, community engagement, and environmental sustainability.”
She also shared some of the initiatives aimed at transforming the company into a more sustainable and plastic-free entity, such as the zero food waste and compost program implemented in multiple stores throughout Vietnam.
Located in a new entertainment and shopping complex in Hanoi, the 100th store is designed to pay homage to the beautiful natural environment through a selected blue accent color and a warm material palette.
To honor Vietnam’s rich coffee heritage and introduce Vietnamese coffee culture to the global stage, Starbucks Vietnam on September 16 also launched the new Starbucks Reserve™ Vietnam Dung K’No.
This blend is sourced from the Central Highlands of Vietnam and the remote town of Dung K’No – home to the K’Ho people – a matriarchal indigenous community where 82 smallholder farmers work diligently to preserve cultural traditions while embracing responsible farming practices.
This marks the second such initiative in Vietnam, following the introduction of Starbucks Reserve™ Vietnam Da Lat in 2015, 2017, 2018, and 2020. Starbucks’ reserved coffee lines are locally purchased.
According to an August report by iPOS.vn on Vietnam's F&B market in the first six months of 2023, the market displayed strong volatility, with most businesses either witnessing a decrease in revenue or maintaining similar figures compared to the same period the previous year. However, many businesses remain optimistic about a market turnaround.
A survey of 200 restaurant and cafe owners indicated that 40.1 per cent of F&B businesses anticipate positive signals in business activities in the second half of 2023. This shows, that despite certain challenges, Vietnam is still regarded as a "fertile land" for international brands in the F&B sector.