GUCA appoints a Vietnamese businesswoman as Vice President

Ms. Anna Pham will engage in partner networking activities, develop networks, and implement GUCA's programs in Vietnam.

GUCA operates in the cultural and arts sector, connecting creative individuals and organisations across multiple countries. Currently, GUCA is collaborating with SHOW JM Co., Ltd. to implement cultural exchange programs, trade promotion, tourism, and international events. Appointing a representative to oversee operations in Vietnam is part of the organisation's plan to expand its network of cooperation in the Asian region.

GUCA representatives consider experience in media, culture, and business networking as key factors in appointing Ms. Anna Pham to coordinate the organisation's activities in Vietnam.

Experience in media, culture, and business networking

Ms. Anna Pham has over 18 years of experience in culture, arts, media, journalism, and business networking.

Currently, she is the founder and operator of PHT Entertainment & Media, a company active in media, integrated marketing, media consulting, and domestic and international cooperation networking. Additionally, she operates Hoang Thinh Coffee, a business that develops coffee products for customers in the media, arts, and event sectors.

GUCA representatives consider experience in media, culture, and business networking as key factors in appointing Ms. Anna Pham to coordinate the organisation's activities in Vietnam.

Ms. Anna Pham has over 18 years of experience in culture, arts, media, journalism, and business networking.

Numerous international cooperation projects planned for 2026-2027

According to the plan, GUCA and SHOW JM are developing a roadmap to implement a series of programs in culture, commerce, tourism, and business networking in the Asian region.

The first project, starting on May 13, is the VVIP Korea Medical Tourism program, aimed at developing premium medical tourism packages in the Republic of Korea. These packages combine healthcare, aesthetics, and leisure for international clients through GUCA's partner network in member countries.

Subsequently, starting May 17, the GUCA - SHOW JM ecosystem will launch a program to develop a chain of hotels and accommodations in the Republic of Korea to meet the needs of tourism, trade, event organisation, and international cooperation activities.

In trade promotion, GUCA plans to organise a series of International B2B Trade Exhibitions in Vietnam, Thailand, and India in 2026. These events will focus on business networking, investment promotion, product introduction, and expanding cooperation opportunities among regional partners.

Alongside trade fairs is the VVIP Networking Night program, expected to be held within the B2B events framework to create a meeting space for businesses, investors, and international partners.

Global President Wang Jimin currently guides GUCA's strategic development in cultural exchange, business networking, and international cooperation.

Notably, from January to March 2027, GUCA plans to organise a Single-Nation B2B Trade Exhibition for member countries in the Republic of Korea. According to the organisation's plan, the event will feature businesses from Vietnam, Russia, India, Thailand, Laos, Cuba, the Philippines, Indonesia, Turkey, Ethiopia, Ghana, Malaysia, Sri Lanka, Nigeria, Kenya, and Nepal, thereby expanding access to the Republic of Korea market and international partners.

In the cultural sector, GUCA is exploring the implementation of a series of artistic exchange programs and international music events in major cities in Vietnam. Additionally, the organisation is preparing for the GUCA UNESCO Festival, an international cultural exchange festival expected to be held in the Republic of Korea in 2026 or 2027.

Besides trade and cultural activities, GUCA is advancing plans to establish the GUCA World Women Entrepreneurs Committee to build a network connecting female entrepreneurs across member countries. The organisation also plans to continue implementing community projects, including initiatives related to the environment, improving water quality, and sustainable development.

Connecting Cooperation Networks Between Vietnam and International Partners

According to GUCA, upcoming cooperation programs will be implemented in member countries with the participation of Global President Wang Jimin and the organisation's executive team. Mr. Wang Jimin currently guides GUCA's strategic development in cultural exchange, business networking, and international cooperation.

In her new role, Ms. Anna Pham is expected to collaborate with Mr. Wang Jimin and GUCA's partners to promote networking activities in Vietnam, developing cooperation networks among businesses, cultural organisations, and international partners in the region.

Sharing about her new role, Ms. Anna Pham stated she will focus on promoting cultural cooperation activities, business exchanges, and partner networking between Vietnam and the organisation's network in member countries.

According to GUCA, enhancing activities in Vietnam aligns with the organisation's direction to expand cooperation in culture, arts, and trade promotion in the Asian region in the coming years.

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