Spreading Vietnamese cultural identity in the heart of Seoul
WVR - The Vietnamese Embassy in the Republic of Korea participated in the Seoul Friendship Festival 2026 with a booth showcasing Vietnamese culture, cuisine, and tourism, attracting a large number of Korean citizens, international friends, and the Vietnamese community in the Republic of Korea to visit and experience.
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| The Seoul Friendship Festival 2026 attracted a large number of visitors. (Source: Vietnamese Embassy in the Republic of Korea) |
The festival took place over two days, May 9-10, at the Dongdaemun Design Plaza (DDP) cultural and commercial center, with the participation of embassies and cultural centers from 73 countries.
This is the largest annual international cultural exchange event held in Seoul since 1996 on Seoul Citizens' Day.
According to the Seoul city government, this year marks the 30th anniversary of the festival with the theme “30 Years with the World, Connecting Cultures.”
The event gathered dozens of international cultural and culinary booths along with many experiential activities such as art performances, cultural exchanges, traditional costume experiences, folk games, and programs for families and children.
The Vietnamese booth stood out with a space rich in national identity, displaying traditional handicrafts, images of scenic spots, cultural heritage, and Vietnam's socio-economic development achievements.
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| The presence of the Vietnamese booth at the festival continues to demonstrate the active role of the Vietnamese community in the Republic of Korea in preserving and spreading national cultural identity. (Source: Vietnamese Embassy in the Republic of Korea) |
Cultural introduction activities, tourism promotion, and experiential exchanges attracted the interest of many visitors.
Particularly, the Vietnamese culinary area with traditional dishes such as bun cha, banh mi, and iced milk coffee left a good impression on international guests and Korean citizens.
Many visitors expressed their fondness for Vietnamese cuisine and their desire to visit in the near future.
Speaking at the event, Vietnamese Ambassador to the Republic of Korea Vu Ho emphasized that participating in the Seoul Friendship Festival 2026 is a meaningful opportunity to enhance people-to-people exchanges and promote the image of Vietnam's country, people, and culture to international friends.
According to the Ambassador, the Vietnamese booth not only contributes to promoting culture, tourism, and cuisine but also spreads the good values of Vietnam's country and people, thereby strengthening the social foundation and friendship for the comprehensive strategic partnership between Vietnam and the Republic of Korea to develop more deeply and substantively.
Deputy Mayor for Political Affairs of Seoul, Mr. Park Chang Goo, stated that after 30 years of formation and development, the festival has become a representative exchange space connecting Seoul with the international community, contributing to promoting understanding and solidarity among cultures.
Meanwhile, Brunei Ambassador to the Republic of Korea Nuriyah Pengeran Haji Yusov, representing the diplomatic corps attending the event, assessed that the Seoul Friendship Festival continues to play an important role as a forum promoting friendship, mutual understanding, and cultural exchange between Seoul and the international community.
Besides the activities of the Vietnamese Embassy, the VietTown project also attracted visitors' attention with a model promoting Vietnamese goods and culture in the Republic of Korea.
According to Ms. Pham Thi Mai Thuong, Executive Director of the VietTown project, this model aims to build a professional ecosystem to help Vietnamese products sustainably increase their presence in the Republic of Korea market by combining product promotion with Vietnamese cultural experiences.
The presence of the Vietnamese booth at the festival continues to demonstrate the active role of the Vietnamese community in the Republic of Korea in preserving and spreading national cultural identity, while also contributing to enhancing understanding, friendship, and connection between the people of Vietnam and the Republic of Korea.
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