Nguyen An Huy - CEO of Dame’ Elegante: Passion defines success

The designer - CEO of Dame’ Elegant, Mr. Nguyen An Huy wants that his brand is marked as 'Perfect Customer Service'.

Good morning Mr. Nguyen An Huy - CEO of Dame' Elegante. So far, the image of Nguyen An Huy has achieved a firm position in the Vietnamese fashion market. The products designed by Nguyen An Huy are also chosen by a large number of artists. In your opinion, which quality has driven you to this success?

Nguyen An Huy: Hi The World and Vietnam Report’s readers. I am absolutely delighted that my artistic dedication has been appreciated by many clients and colleagues. I spend all of my passion and love for fashion inside each of every outfit. I always put myself in customer’s shoes to understand what do they desire about materials, prices, value and feelings. If my career is considered a success, then I think my endless passion and love for fashion are behind that success.

Outfit of Dame’ Elegante.

The current fashion market is very competitive when every designer is trying to mark their difference and outshine the others. What is such a difference about Nguyen An Huy?

As for me, I tend to spend a lot of time researching client desire and learning from their feedback. In case I receive compliments, I will try to promote those advantages in the following products. Otherwise, when there’s something that customers weren’t satisfied with, I will try to fix it and not repeat the error again. In time, when it comes to Nguyen An Huy, people would immediately say ‘Perfect Customer Service’.

When the younger generation is bringing a new mindset into the game, which seems “more modern, more refreshing”. Have you ever worried that your position will be blurred or even, replace one day?

I have a background in the general Vietnamese fashion market and a tresor of accumulated experience, which are crucial to this job. In addition, the name Nguyen An Huy, more or less, has a place in the audience's hearts for quite a long time. About the rise and success of my fellow colleagues, I would only like to appreciate them for their efforts and wish them even more success in the industry.

Dame’ Elegante’s performance.

Your products are very familiar to the artist and luxury world, what about other customer segments? Are you planning to come closer to the masses or will you keep it “high-class” only?

It is true that the collections I produced in the past are mostly aimed at people who love high fashion. I often design 'Haute Coutute' outfits for flashy gala events. However, I'm interested in closer contact with customers from many levels of society, my newly launched brand Dame' Elegante is my way to approach them.

Dame’ Elegante’s outfit on the runway

Many people believe that a designer must regularly and continuously release new collections in order to not fall out of the game, what is your point of view regarding this idea?

Personally, I partly agree with this opinion. It is true that designers should appear more regularly to meet the needs of their customers as well as avoid being forgotten. However, I prefer quality to quantity. It is better to do a project, though long but well prepared than to do it in rush and then have many shortcomings.

You had just made an impressive comeback at the Fashion Runway Spring and summer 2021 stage after a long time. Please share your feelings about the process of participating in the program, and your message you want to convey to the audience through the collections performed.

The last Spring and Summer 2021 show brought me many remarkable experiences. It is true that after a long delay with fashion plans due to the impact of the Covid-19 pandemic, I was very excited to be able to work in the show. Through this, I want to convey a message of freshness and hope in life. Besides, the sense of protecting and preserving a green environment is extremely important. My products could somehow represent the fashion industry in joining hands to protect the environment in a fashion way.

Elegant dress from Dame’ Elegante.

The positions ‘First face’ and ‘Vedette’ play an important role in every fashion catwalk. People are keen on to know what are your criteria for choosing models to hold these important positions?

This actually depends on each show and the concept of each collection. I’m not having a strong attachment to some supermodels for important roles in my show like other designers. As an example at Spring and Summer 2021 this time, my vedette is actress Ha Huong because I was very impressed with her in casting time. I feel her understanding of my collection, and I am very pleased with how she presents my outfit.

At this point in time, do you have any fashion projects being cherished and worked on?

Right now, I'm spending time creating a very special collection. My team and I are working so hard to prepare this collection to be released to the audience soon. Please just wait a little bit more.

Do you have any "muse" to represent your new project in mind yet? Can you reveal the curtain a little bit for the audience?

As I shared, I will choose important roles such as ‘First face’ and ‘Vedette’ when I feel that they match my collection. My new project is incomplete so it is difficult for me to reveal which 'muse' will represent my new project. But I will notify the audience immediately once the design and casting process is completed.

Dame’ Elegante Collections.

Finally, if you may, please share about the time of implementing your new fashion project as well as your works related to fashion lately.

I’m selling Haute Couture premium products as well as mass-market products through the 'Dame' Elegante 'brand at the moment. I will do my best to ensure that customers in both segments will always be satisfied when wearing my outfits. As for my upcoming project, I would like to keep it private until everything is ready. I would like to thank all the customers who have always supported Nguyen An Huy in the past time. Hope that everyone will continue to support me in the future.

Thank you for your sharing. Wish you always sublimated in your designs and shine more successfully in the future.

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