H’Hen Nie and Xuan Hanh embrace sustainable fashion rooted in tradition

WVR - Miss H’Hen Nie and Xuan Hanh feature in a campaign photoshoot that promotes sustainable fashion, intertwined with the preservation of traditional cultural values.
H’Hen Nie and Xuan Hanh embrace sustainable Fashion rooted in tradition
Miss H’Hen Nie joins the Hemp Journey campaign as a co-creator, while Miss Universe Vietnam 2023 Xuan Hanh takes on the role of campaign ambassador.

Miss H’Hen Nie joins the Hemp Journey campaign as a co-creator, while Miss Universe Vietnam 2023 Xuan Hanh takes on the role of campaign ambassador. The initiative promotes sustainable fashion through traditional cultural values, spotlighting the Camellia collection, inspired by Vietnamese camellia flowers and crafted from handwoven hemp fabric by H’Mong artisans.

H’Hen Nie and Xuan Hanh embrace sustainable Fashion rooted in tradition
In the campaign’s photoshoot, H’Hen Nie appears cradling her baby bump, while Xuan Hanh models minimalist, monochrome designs.

In the campaign’s photoshoot, H’Hen Nie appears cradling her baby bump, while Xuan Hanh models minimalist, monochrome designs.

Despite being in the final stages of pregnancy, the Ede beauty queen maintains her signature elegance and dynamic presence. Throughout her pregnancy, H’Hen Nie has been praised for her energy and balance, managing rest and prenatal care while remaining active in fashion and creative projects.

Having participated in numerous charity trips to mountainous regions in the Northwest and being an ethnic minority herself, H’Hen Nie deeply values traditional handmade cultural products, especially indigenous textiles. “My team and I are passionate about building more cooperatives for traditional weaving”, she shared enthusiastically.

H’Hen Nie and Xuan Hanh embrace sustainable Fashion rooted in tradition
The Camellia fashion show takes place on 2 August in Ho Chi Minh City.

Xuan Hanh, serving as the project’s ambassador, is committed to spreading the message of preserving ethnic cultural heritage. In the campaign, she wears a handwoven hemp crop top, meticulously embroidered with fine details.

Beyond the fashion photoshoot, Hemp Journey will also host a runway show to officially launch the Camellia collection. Following the event, the project will support a charitable initiative to establish weaving cooperatives and community houses for the H’Mong people in San Seo Ty Village, Khau Vai Commune, Ha Giang Province.

The Camellia fashion show takes place on 2 August in Ho Chi Minh City. Alongside H’Hen Nie and Xuan Hanh, the runway will also feature appearances from runner-ups Hoang Nhung, Quynh Anh and Do Cam Ly.

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