'Grade A Quality' – Aan clean rice’s passport to the world

Guided by the principle of “Grade A Quality,” Aan is strengthening the profile of Vietnamese rice in some of the world’s most demanding markets.

From Japan to Europe: A journey of quality and determination

Japan – a market renowned for its uncompromising food safety standards – has long been considered a benchmark that only a select number of enterprises can meet. Aan is part of that select group, becoming one of the pioneering Vietnamese rice brands to successfully penetrate this highly discerning market.

In 2022, Aan Clean Rice became the first Vietnamese-branded rice exported to Japan and has consistently increased its export volume since. By 2025, Aan Rice was selected by Japan’s major supermarket chain Belc as an official supply partner.

Aan’s momentum continued with its official entry into Europe. Since May 2025, Aan products have been distributed exclusively by AWTC GmbH in Germany. According to projections, exports of Aan-branded rice to the EU are expected to reach 1,000 tons in 2025 and double by 2026. This expansion not only strengthens the brand’s global footprint but also responds to the growing demand among European consumers for high-quality, safe, and internationally certified food products.

Steadily advancing Vietnam’s rice on the global stage

Aan Clean Rice is produced under a “from farm to table” model, ensuring that every stage of production is meticulously monitored and strictly controlled. Cultivation practices comply with food safety standards set by the Ministry of Health.

The Happiness Rice Mill – one of the largest of its kind in Asia – is equipped with a modern cold-storage silo system that helps preserve the full nutritional value of every grain.

In a global context where sustainability has become a shared priority, Aan views green development not merely as a trend but as a long-term responsibility. The company focuses on reducing emissions, improving production models, enhancing traceability, and protecting the environment across its entire value chain.

In October 2025, Aan Clean Rice was among the first six enterprises recognised by the Vietnam Rice Industry Association with the “Low-Emission Green Vietnamese Rice” certification, underscoring its commitment to sustainable and environmentally responsible development.

With a forward-looking strategy, a modern mindset, and an unwavering commitment to quality, Aan Clean Rice continues to elevate the value of Vietnamese rice on the global food map. “Grade A Quality” is not simply a promise – it is the passport enabling Aan to enter new international markets and make a meaningful contribution to the advancement of Vietnam’s rice sector in the green era.

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