Dien Bien strives to spread OCOP products to domestic and international markets
A series of events taking place during the National Tourism Year - Dien Bien 2024 will be a "golden opportunity" for the province to promote OCOP products to consumers at home and abroad more effectively.
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| A highlight in the development of OCOP products in Điện Biên is the availability of OCOP products in tourist destinations, creating additional allure and attracting tourists to Điện Biên, encouraging them to stay longer. (Source: Dan Viet) |
Currently, Dien Bien province has 72 products in the One Commune One Product (OCOP) program, including 2 products rated 4 stars, 3 products eligible for 4-star certification, and 67 products meeting 3-star standards.
Effective development of OCOP products
Over the years, to expand the presence of OCOP products in both domestic and international markets, Dien Bien has reorganized production, built and developed material areas while enhancing product quality.
The province is striving to strengthen the collaboration among enterprises, cooperatives, farmers in production and product consumption to enhance the competitiveness of OCOP products and boost commercial promotion.
A highlight in the development of OCOP products in Điện Biên is the availability of OCOP products in tourist destinations, creating additional allure and attracting tourists to Điện Biên, encouraging them to stay longer.
The number of tourists visiting Dien Bien and the duration of their stays are increasing. As evidence, in 2023, for the first time, Dien Bien province welcomed 1 million tourists, nearly a 25% increase compared to the same period in 2022, achieving 107% of the annual plan; of which, international tourists reached 7,500.
Total revenue from tourism activities exceeded 1,700 billion VND, an increase of nearly 27% compared to the same period in 2022; the average length of stay for tourists also increased to nearly 3 days.
From the beginning of 2024, with cultural events taking place in Ho Chi Minh City, Hanoi, and Thanh Hoa, the Department of Industry and Trade of Dien Bien province introduced OCOP products at these events, attracting a large number of people and tourists to visit and enjoy.
At the same time, there is a focus on promoting OCOP products, typical rural industrial products, and the province's strengths such as tea, coffee, Dien Bien rice, etc., to consumers in order to explore and expand the consumption market.
Mr. Vu Hong Son, Director of the Department of Industry and Trade of Dien Bien province, stated that with the goal of focusing on the efficient development of OCOP products and leveraging the core role, the Department has implemented a series of synchronized solutions. These include creating conditions to expand the network of commercial businesses on an individual household scale and effectively implementing the Project for Developing the Domestic Market in conjunction with the campaign "Vietnamese prioritize using Vietnamese goods"...
Additionally, the utilization of exhibition points to showcase and promote OCOP products, exemplary rural industrial products of the province, as well as agricultural products and specialties from many provinces and cities nationwide, has provided consumers in the province as well as tourists with more options to purchase reputable, quality products.
These activities contribute to encouraging ethnic minority communities in Điện Biên province to actively maintain and promote the value of traditional agricultural products. They also encourage proactive production of products aligned with local strengths, aiming to enhance the value of products.
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| A highlight in the development of OCOP products in Điện Biên is the availability of OCOP products in tourist destinations. (Source: Kinh te Nong thon) |
Spreading OCOP products, capturing tourists' interest
A series of events during the National Tourism Year - Dien Bien 2024 will be a "golden opportunity" for the province to promote OCOP products to consumers both domestically and internationally.
According to Mr. Vu Van Nam, Deputy Director of the Dien Bien Province Trade Promotion Center, promoting and introducing OCOP products at events and activities during the National Tourism Year 2024 not only introduces characteristic agricultural products to tourists but also contributes to attracting and captivating tourists when they visit Dien Bien.
On this “big festive day”, the province plans to organize the Northwest Trade Fair - Dien Bien 2024 (scheduled to take place from April 19-24). The fair will feature approximately 300 booths, including 30 booths from Dien Bien Province showcasing local agricultural products.
The fair will provide opportunities for organizations, businesses, traders, and individual business households to access markets, promote and sell OCOP products, specialties, and representative agricultural products of various localities. It will also facilitate seeking partners, expanding markets, and connecting trade with provinces domestically and exporting overseas.
In fact, the One Commune One Product (OCOP) Project phase 2021 - 2025, with a vision until 2030, has been approved by Dien Bien Province with the general goal of making the OCOP project in each commune a key economic program of the province. It aims to unleash the potential of local strengths and traditional creativity of the people to produce high-quality products that meet specified standards.
By now, the OCOP Program has begun to spread its influence, attracting participation and leveraging the role of economic entities in upgrading and improving products according to market demands and economic restructuring towards linkage.
There have been significant positive changes in product quality, packaging and labeling, origin traceability, with some products having raw material areas supported with VietGAP certification, organic certification, and entities achieving advanced management certifications such as HACCP, GMP FOOD...
To capitalize on these achievements, in the coming period, Điện Biên Province will develop agricultural products along the value chain to continuously enhance productivity and quality of OCOP products, meeting the increasingly high demands of consumers within and outside the province.
Accompanying this effort will be intensified activities to promote OCOP products, linking OCOP product development with tourism and services. This will further enhance the efficient development of OCOP products, contribute to increasing incomes, improving people's livelihoods, and promoting economic and social development throughout the province.
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