6th China International Import Expo: Vietnam showcasing its brands and image in China
At the 6th China International Import Expo (CIIE), Vietnam featured 34 enterprises with individual booths covering a total area of 400 square meters.
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| Deputy Prime Minister Tran Hong Ha and Deputy Minister of the Ministry of Industry and Trade Do Thang Hai visited the commercial booth area showcasing Vietnamese enterprises at CIIE 2023. (Photo: Vietnam economic news) |
As one of the five representatives from the continent, Vietnam participated in the 6th CIIE held in Shanghai, a significant international trade fair.
Vietnam's national exhibition area spanned 256 square meters, dedicated to presenting information on the country economic achievements, potential, investment facilitation, commerce, and tourism. Various methods were employed, including showcasing videos on LED screens, displaying documents, publications, and highlighting exemplary Vietnamese export products.
The Vietnamese exhibition area at the CIIE consists of 34 booths from 34 enterprises, featuring mostly agricultural and processed food product. Notable participants included Vinamilk, TH Truemilk, Quang Ngai sugar, Trung Nguyen coffee, Vinatea, Tan Vuong rice, Luong Quoi coconut, Cu Long An Giang food, Sa Giang food, among others, known for their strong export capabilities and reputable brands in Vietnam.
Trung Nguyen Coffee, a renowned Vietnamese coffee brand, has been part of all six editions of this expo. This time, the brand aimed to further introduce its top-notch beverages to international friends, emphasizing the value of the Trung Nguyen coffee brand and seeking to bolster consumer confidence.
Mr. Ly Thanh Hai, the Director of Trung Nguyen’s business development in China, shared the company's current focus is on promoting café shops in China, having already established two large outlets in Shanghai last year and this year.
Hai emphasized: "In the near future, we plan to expand nationwide, aiming to open 1000 shops within the next 5 years. Alongside opening cafés, our upcoming plans involve introducing new energy coffee products beyond the current popular G7 product in China, reaching out to the entire Chinese consumer base."
Vietnam's participation in this Expo not only contributed to showcasing the nation's image in terms of economy, investment, and tourism but also presented an opportunity to fulfill economic goals, aligning with the Government's commitments to international economic integration.
Simultaneously, it aimed to bolster official exports sustainably to the Chinese market, reduce trade deficits, promote Vietnamese business brands and image to China and global markets, attracting foreign investments and creating opportunities for Vietnamese enterprises to explore and expand their businesses.
| The 6th CIIE marked the first fully organized trade fair post COVID-19, witnessing a return to pre-pandemic levels in both booth numbers and visitor turnout. With the theme "A New Era, A Shared Future," this year's Expo covered over 300,000 square meters, featuring national pavilions for participating countries and a commercial exhibition area. The Expo featured 289 enterprises of the top 500 leading global companies, including top Chinese firms, surpassing previous expo editions. The Expo welcomed guests from 154 countries, regions, and international organizations, encompassing underdeveloped, developing, and developed nations. Over 400 new products, technologies, and services were introduced, transforming CIIE into a grand platform for innovation and creativity from across the globe. |
