Vietnamese firms advised to tap opportunities in Japanese market

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Shiotani said Japanese consumers are realistic, and will buy quality goods that suit their taste, regardless of their origins.

Shrimp processed for exports. (Photo: VNA)

Currently, not only big companies in Vietnam, like confectionery manufacturer Bibica and dairy maker Vinamilk, but also small- and medium-sized firms are looking to Japan to expand their exports.

Phuong Dung, vice director of the Ho Chi Minh City-based Herbal Nutrition Care ATD, told Sai Gon Giai phong newspaper that her company is looking for consultants on procedures for export to Japan.

Hafabo, a manufacturer of herbal hair and skin care product in Long An, said it is seeking way into AEON Vietnam’s shopping malls and even further in AEON Japan’s.

Japan is now the biggest export market of Vietnam behind the US and China. It has big tremendous demand for agricultural products, which are among export staples of Vietnam.

Nguyen Thi Hong Minh, Chairwoman of the Association for Food Transparency, said to enter a potential market like Japan, it is important for Vietnamese businesses to build trust on quality, first of all meeting food safety standards.  

Statistics from the Vietnamese Ministry of Industry and Trade, as of early October 2018, Vietnam’s total export value to Japan reached 13.82 billion USD, up 12.2 percent over the same period of 2017.

Japan is also one of the four markets to which Vietnam's export turnover exceeded the 10 billion USD benchmark.

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