Viet Nam’s canned lychee goes on sale at French supermarkets

More than 20 tonnes of canned lychee from Viet Nam has hit the shelves of supermarkets in France for the first time, according to the trade office of Viet Nam in the European country.
Viet Nam’s canned lychee goes on sale at French supermarkets
Canned lychee sold at a Tang Frères supermarket in France. (Photo: VNA)

This is also the first time canned fruit from Viet Nam has been sold at a retail chain in France.

The lychee was imported by Tang Frères, the largest retail system, importer, and wholesale distributor of Asian food in France.

Vietnamese Ambassador to France Dinh Toan Thang said this is a significant success opening up a new development direction for Vietnamese fruit in France and the EU.

He noted although Viet Nam has many strong businesses at producing canned fruit, only a modest volume of such product has been imported into France. Given this, the country still has a lot of room for boosting the export of this product, and businesses should fully capitalise on opportunities, thus helping reduce pressure on the sale of fresh fruit in harvest seasons and prove Vietnamese firms’ capacity to ensure a stable fruit supply.

Vu Anh Son, who is in charge of the trade office in France, said via the French partner, Vietnamese goods can access local consumers, professional clients such as restaurants, stores, and small supermarkets in remote areas, as well as hypermarkets in the country.

The EU-Viet Nam Free Trade Agreement (EVFTA) has proved highly useful for Viet Nam in expanding markets for its exports. Many partners who are foreign distribution networks are also planning to increase the presence of Vietnamese goods in their systems, according to the official.

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(Source: VNA)