Prudential Vietnam announces resilient 2025 performance, building customer trust and ‘peace of mind’ for Vietnamese customers
Prudential Vietnam Assurance Private Limited (Prudential Vietnam) announced its financial results for the year ended 31 December 2025, delivering resilient performance with a continued focus on quality growth and disciplined execution.
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| In 2025, Prudential Vietnam further strengthened customer trust and experience, achieving No. 1 ranking in relationship Net Promoter Score (rNPS), alongside improved persistency and retention. (Photo: Prudential Vietnam) |
Performance highlights for 2025 are as follows: Total revenue from insurance operations reached VND 19,577 billion; Investment revenue reached VND 12,080 billion, including VND 3,995 billion from the Unit-Linked Fund investment portfolio; Additional bonuses declared for the Participating (PAR) Fund reached VND 1,779 billion, reinforcing long-term value for participating policyholders. In total, Prudential Vietnam declared over VND 4,000 billion in regular and one-off additional bonus; Claims and insurance benefits reached nearly VND 16,489 billion, up 15.3% year-on-year;
Solvency ratio over 200%, underscoring our strong capacity to fulfil our insurance benefit commitments; Total assets reached VND 198,855 billion, up 5.2%; Total invested assets amounted to VND 180,837 billion, up 7.2% year-on-year. Of this, investment in bonds reached VND 92,609 billion; Profits before tax increased to VND 4,937 billion, up 47.8%.
Mr. Kevin Kwon, Chief Executive Officer of Prudential Vietnam, shared: “2025 marked a strategic inflection point for Prudential Vietnam as we set a clear three-year direction anchored on customer centricity, quality, and sustainability, with a clear mission to provide peace of mind to every Vietnamese family. Alongside our growth ambitions, we placed a strong emphasis on strengthening our operational foundations by streamlining our operating model, modernising technology, and building critical capabilities for the long-term.”
In 2025, Prudential Vietnam further strengthened customer trust and experience, achieving No. 1 ranking in relationship Net Promoter Score (rNPS), alongside improved persistency and retention. These results reflect our continued focus on sales quality, clear communication, and long-term customer value. The Company now serves nearly 2.4 million Lives Assured, underscoring the trust customers place in it.
Prudential Vietnam expanded its protection and investment portfolio while accelerating digital transformation across key customer journeys to deliver simpler, faster, and more personalised experiences. Enhancements in claims digitisation, straight-through processing, and near-cashless payouts improved turnaround time and service performance, supporting a more responsive and scalable operating model. At the same time, the Company advanced development of PRUServices to strengthen its Customer Relationship Management and contact centre capabilities.
With a nationwide network of over 200 agency offices and seven bank partners of which five strategic, Prudential Vietnam continued to strengthen an integrated distribution ecosystem, enhancing access to professional, transparent, and needs-based advice aligned with customers’ long-term financial goals.
The Company also continued to invest in its people and communities, delivering over 16,000 learning hours and fostering a high-performance culture.
During 2024–2025, Prudential Vietnam mobilised over VND 28 billion to support more than 99,000 people through initiatives focused on financial education, health, and climate resilience – reinforcing its commitment to inclusive and sustainable development. These efforts contributed to continued recognition among the Top 100 Sustainable Businesses (CSI100) for the ninth consecutive year.
As Vietnam’s insurance market continues to evolve with a stronger focus on transparency and customer trust, Prudential Vietnam remains committed to advancing its customer-first strategy and delivering sustainable, long-term value to customers.
