Prudential Vietnam wins double, recognized as 'International Life Insurer of the Year' at Insurance Asia Awards 2021

Prudential Vietnam get awarded twice

At Insurance Asia Awards 2021, Prudential Vietnam Assurance Private Ltd. (Prudential) has been awarded the International Life Insurer of the Year in Viet Nam and honoured in the New Insurance Product of the Year category for the third and second consecutive year respectively.

Insurance Asia Awards is an annual event honouring insurance companies in Asia for outstanding achievements and innovative initiatives that bring value to customers and valuable contributions to the development of the insurance market. This year, the awards programme received the most number of nominations since its inception in 2016. The Insurance Asia Awards jury is comprised of leading insurance industry experts from reputable, independent financial and auditing organizations including Milliman, Deloitte, PwC, and Ernst & Young.

Mr. Phuong Tien Minh, Chief Executive Officer of Prudential Vietnam, said: “Prudential's strategy is built on customer-centricity. We are honoured that our efforts in business activities and investments in community development in the past year continue to bring meaningful value ​​to customers. The recognition of the Insurance Asia Awards this year is a milestone marking the success of Prudential in Vietnam as well as the region, moving forward for a healthy and prosperous Vietnamese community.”

The judging panel of the Insurance Asia Awards 2021 said: “PRU-Health+ is a unique, market-changing insurance product that champions convenience without compromising coverage. Prudential also continues to be the role model of Viet insurers, championing innovation whilst also raising its performance amidst negative impacts brought about by the COVID-19 pandemic. For their admirable dedication to innovation in meeting customers’ needs and their amazing strong performance in the face of a crisis, Prudential Vietnam is deservedly taking home the awards this year.”

Prudential Vietnam has been awarded the International Life Insurer of the Year in Vietnam and honoured in the New Insurance Product of the Year

In 2020, Prudential proved its continued strengths in its insurance business, reported total assets of 124,280 billion VND. Its total investment capital in the economy was 112,208 billion VND, an increase of 19.5%. Prudential provided financial protection for over 1.6 million Vietnamese people and paid more than 6,765 billion VND of insurance benefits, accounting for nearly 30% of the total payments of the whole industry.

The insurer is continuously expanding its product portfolios such as the recent launch of PRU Health+ - a product that helps customers reduce their financial burden when they or their families have health care needs, with diverse treatment benefits at affiliated hospitals and clinics in Viet Nam and Southeast Asia. As of June 2021, just one year after its launch, more than 100,000 PRU-Health+ policies have been issued, with nearly 6,000 customers having access to healthcare benefits from the product.

In its commitment to enhancing the customer experience, the company is in the midst of digitalizing its end-to-end operational process, where presently, close to 100% of insurance applications and more than 70% of claims are submitted online. This has brought convenience and ensure the customer experience is safe and thorough, especially during the pandemic.

Applications to offer health management

Prudential is also actively leveraging technology to make healthcare more affordable and accessible through its Pulse by Prudential app - an all-in-one digital health app and the first-of-its-kind to offer holistic health management in Asia. More recently, in the face of the complicated developments of the fourth COVID-19 wave in Viet Nam, the company also launched eDoctor, an online medical examination service that helps customers connect with doctors remotely while still ensuring safety and convenience.

Pulse by Prudential - an all-in-one digital health app and the first-of-its-kind to offer holistic health management.

Besides business activities, Prudential also continuously invests in meaningful community development activities, focus on three core areas – Education, Health and Safety. To date, in 2021, Prudential has contributed over 6 billion VND to combat the COVID-19 pandemic by contributing to the Government’s Vaccine Fund, equipping health facilities with protective suits and medical equipment, providing necessities for families in multiple provinces such as Ho Chi Minh City, Bac Giang, Quang Ninh, and Hai Duong.

With the brand commitment “Listening. Understanding. Delivering.”, Prudential reaffirms its commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs for a healthier and wealthier life, while making engagement easier for today’s digital-savvy customers.

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