Mang Den Culture & Tourism Week 2026: 'Blush amid the great Highlands - A journey to awaken emotions and the aspiration to rise'

The program was organised by the Department of Culture, Sports, and Tourism of Quang Ngai in collaboration with the People's Committee of Mang Den Commune, under the direction of the People's Committee of Quảng Ngãi.

More than just a series of New Year celebrations, the event strongly affirmed Mang Den's position as a green, culturally rich, and highly potential destination in Quang Ngai's new development space. Over the four days, Măng Đen donned a new, vibrant look while maintaining the pristine beauty of the great forest. The meticulously organised, diverse activities harmoniously combine culture, art, sports, cuisine, and eco-tourism, offering visitors a complete and emotional experience.

The grand opening night, dazzling with fireworks, attracted nearly 10,000 spectators at the centre of Mang Den Commune.

The week commenced with an opening ceremony broadcast live on VTV8 – Vietnam Television, featuring fireworks and a large-scale art program with many renowned artists, set against the cultural flow of the land, attracting nearly 10,000 spectators at the centre of Măng Đen Commune. The sounds of gongs and xoang rhythms resonated across the highland space, blending with contemporary melodies and majestic natural images, creating an artistic picture that was both sacred and modern, marking an emotional and proud transition to a new year.

The festive atmosphere continued to rise with the hot air balloon festival, as Mang Den's sky was ablaze with colors in the early days of the year. The balloons soaring amidst the windy great forest not only created impressive moments but also became a symbol of the aspiration to rise, representing Măng Đen's gradual assertion of its position on the tourism map. Concurrently, the "New Day in Mang Den" art program brought youthful, fresh colours, reflecting the dynamic, creative, and promising life of the highland region.

Hot air balloons colorfully adorn Măng Đen's sky.

Besides artistic activities, the Culinary Space – OCOP Fair, and the agricultural and medicinal herb market attracted 52 businesses to showcase their products, drawing a large number of residents and tourists to visit and shop. Here, distinctive products and the warm flavours of the mountains were introduced, contributing to the promotion of local cultural and economic values, while also creating a bridge between producers, businesses, and the market.

A notable highlight of the week was the Quang Ngai Open Pickleball Tournament 2026. The tournament spread the meaningful message "Play Sports – Sow Green Seeds – Build the Future", in collaboration with the "Mang Den Green Seedling" Fund. Through the joint efforts of sponsors, businesses, and athletes, the Fund raised 125 million VND, equivalent to 1,250 Sakura cherry blossom trees, donated to the locality to support tree planting, environmental protection, and sustainable tourism development activities.

Ms. Bach Thi Man and Mr. Nguyen Lien Phuong – Deputy Director of the Department of Culture, Sports and Tourism present the "Mang Den Green Seedling" fund to a representative of Mang Den Commune.

The well-organised and creative efforts yielded precise results. In just four days, Mang Den welcomed over 55,000 visitors to participate in the activities of the Culture and Tourism Week. Total revenue from tourism activities was estimated at approximately 27.5 billion VND, contributing to local economic development and providing additional motivation for businesses, service establishments, and local entrepreneurs. This is clear evidence of Mang Den's growing appeal, affirming the role of cultural and tourism events in Quang Ngai's sustainable development strategy.

Beyond the numbers, what remains after the week are beautiful memories, sincere emotions, and connections between people, between visitors and the land. The Mang Den Culture and Tourism Week 2026 contributed to honouring the cultural identity of the great forest, connecting the community, businesses, and tourists, while affirming Măng Đen as a green, friendly, and rich-in-experience destination in Quang Ngai's new development space. The lingering echoes of the four-day festival serve as a crucial foundation for Măng Đen to continue breaking through, becoming an attractive, distinctive, and profound destination on the tourism map of the Central Highlands and the entire country.

Closing ceremony of the Măng Đen Culture and Tourism Week 2026: Pink Shades Amidst the Great Forest on the night of January 4, 2026

The program was executed by Vietnam External Relations and Communications Joint Stock Company – VRI Media, with the support and sponsorship of Gold Sponsor – Bình Sơn Refining and Petrochemical Joint Stock Company (BSR) and Silver Sponsor – Sun Group, contributing to a well-organised, large-scale, and meaningful series of events. This collaboration not only ensured the success of the Măng Đen Culture and Tourism Week 2026 but also demonstrated social responsibility, trust, and a long-term commitment to the sustainable development journey of Mang Den, in particular, and Quang Ngai tourism in general.

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