Vietnam: A Cornerstone of PUMA’s Apparel Global Sourcing Strategy

This includes football jerseys designed for PUMA’s national teams competing in the 2026 FIFA World Cup, such as those of the Portuguese Football Federation, as well as next-generation Running & Training collections developed for high-intensity sports like HYROX, and high-performance track and field gear worn by athletes at the Olympics and World Championships.

A key example is the Portugal Home kit that will debut at next summer’s World Cup in North America. The authentic jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric to minimise weight and friction, ensuring elite-level performance. It also incorporates PUMA’s dryCELL sweat-wicking technology to help keep athletes dry and comfortable.

PUMA 2026 Portugal Authentic Home Jersey, which will be worn by players during the 2026 FIFA World Cup held in North America, is manufactured in Vietnam.

PUMA 2026 Portugal Authentic Home Jersey, which will be worn by players during the 2026 FIFA World Cup held in North America, is manufactured in Vietnam.

Another standout example is PUMA’s high-performance track and field apparel for Olympic athletes. PUMA unveiled the Jamaican Olympic Association kits during an electrifying showcase at the ISSA Boys & Girls Championships in Kingston, Jamaica, in front of more than 25,000 track enthusiasts. These exclusively tailored kits later made their debut on the world stage at the Paris 2024 Olympics.

Rooted in elite performance, the kits are designed to evoke speed, with strategically placed cut lines that accentuate the athletes’ physiques while delivering an eye-catching visual through Warpspeed graphics that highlight movement. Engineered jacquard fabric is ergonomically shaped to contour the back muscles, promoting heat reduction and breathability. Thermoadapt technology helps regulate body temperature to support optimal performance.

Hansle Parchment, the second fastest man of all-time, is wearing PUMA’s Paris Olympics 2024 kit tailored exclusively for Jamaica’s athletes.

Vietnam and PUMA’s Footwear Innovations: A Growing Powerhouse

Beyond apparel, Vietnam is also a growing strategic hub for PUMA’s global footwear sourcing.

Local footwear factories have developed deep expertise over the past two decades, making Vietnam the manufacturing centre for some of PUMA’s most important performance footwear, including materials worn by world record holders and Olympic gold medalists.

PUMA x HYROX Deviate NITRO™ 3 Running Shoes, manufactured in Vietnam; Deviate 3 HYROX is a super-fast, ultra-responsive running shoe for any runner and HYROX racer

PUMA x HYROX Deviate NITRO™ 3 Running Shoes, manufactured in Vietnam; Deviate 3 HYROX is a super-fast, ultra-responsive running shoe for any runner and HYROX racer.

Vietnam also plays a pivotal role in PUMA’s footwear materials sourcing strategy. Many international material suppliers choose Vietnam as a base to localise their facilities, significantly reducing transportation time, cost, and carbon emissions while strengthening supply chain resilience.

One standout example is one of PUMA’s bio-based upper materials, produced exclusively in Vietnam. Made from agricultural waste sourced from local farmers, this innovative material reduces reliance on leather and synthetic alternatives while creating new value streams for rural agricultural communities.

Vietnam’s expanding network of local suppliers- many with the capability to produce high-value components- continues to play an important role in supporting PUMA’s footwear supply chain.

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