The Journey to foster great aspirations for Vietnamese Youth

"Journey from the Heart" continues to reach highland, remote areas, and the Truong Sa archipelago

As a leading coffee brand founded in Buon Ma Thuot, throughout its 30-year journey of development (1996 – 2026), under the leadership of Founder – Chairman Dang Le Nguyen Vu, Trung Nguyên Legend has consistently strived to elevate the position of Vietnamese coffee globally, creating sustainable values for the community, contributing to building a prosperous and developed Vietnam.

Aiming for the 30-year Journey of Creativity and Service, from March 2026, Trung Nguyên Legend has launched various activities in business development, cultural arts, community service, and international conferences, both in Vietnam and abroad. Notably, on March 24, the "Journey from the Heart – Journey to Establish Great Aspirations – Entrepreneurship for National Development for 30 Million Vietnamese Youth", a community service initiative started by Trung Nguyên Legend in 2012 for the younger generation, will continue to reach highland, remote areas, and the Truong Sa archipelago, spreading knowledge and great aspirations to many generations of students, soldiers nationwide.

On March 24, the "Journey from the Heart" took place at the University of Technology and Engineering in Ho Chi Minh City, continuing its mission to spread knowledge to Vietnamese youth in 2026.

The journey will pass through 19 provinces over 24 days, covering nearly 5,000 km, starting in Ho Chi Minh City (March 24-26) – Buon Ma Thuot (March 28) – Hanoi (April 1-3) – and the highland provinces of the Northwest (April 4-16). Notably, in early May 2026, for the first time, the "Journey from the Heart" will collaborate with the Navy – Ministry of Defence to organise exchange activities, presenting life-changing books to soldiers and residents of the Truong Sa archipelago.

Thousands of valuable books, including five titles "National Entrepreneurship", "How to Win Friends and Influence People", "Think and Grow Rich", "Never Give Up – All Challenges are Opportunities", "Encouragement to Study" will continue to be presented by the "Journey from the Heart" to students, soldiers… at universities, colleges, high schools, border posts… These are valuable books from the Life-Changing Bookcase, carefully selected by Chairman Dang Le Nguyen Vu from thousands of successful figures worldwide, aiming to inspire great aspirations and ambitions in young people.

Runners-up Thuy Dung and Le Hang actively signed books and interacted with students, expressing their hope that the "Journey from the Heart" will continue to spread throughout Vietnam.

With the goal of establishing great aspirations for the younger generation, over the past 14 years, the "Journey from the Heart" has consistently received support and collaboration from the Ministry of Education and Training, Ministry of Science and Technology, Ministry of Culture, Sports and Tourism, Ministry of Defense, Business Research and Support Center,… along with many state agencies, social organizations, influential figures domestically and internationally, and media outlets.

Students at remote schools eagerly receive valuable books that equip them with knowledge to ignite their dreams, presented by the "Journey from the Heart".

Journalist Vu Kim Hanh, Director of the Business Research and Support Centre (BSA), once shared: "Knowledge must be shared, as it is the strength and capital to create a strong nation. I strongly support Trung Nguyên's Journey because it has helped create a generation of Vietnamese youth with determination, aspirations, and a sense of responsibility for themselves and the country. For a long time, I have always hoped that Trung Nguyên's journey would expand to become a national program, given the humanitarian and practical values it has brought."

Miss Huong Giang, runner-up Hoang My, Mau Thuy, and singer Uyen Linh participate in the "Journey from the Heart", spreading the spirit of learning, training, and aspiration to contribute to the young generation of Vietnam.

The "Journey from the Heart" is accompanied by beauty queens, runners-up, and celebrities: Giang My, Ky Duyen, Mai Phuong Thuy, Ngoc Han, Do My Linh, Tieu Vy, Huong Giang, Thu Ngan, Hoang My, Huyen My, Mau Thuy, Tu Anh, Le Hang, Thuy Dung, Nguyen Thi Loan, Truong Thi May, Ngoc Tran, Ngoc Chau, Phuong Linh, Truc Linh, Phuong Anh, Cam Ly,… and singers, actors, famous personalities: My Linh, Hoang Thuy Linh, Uyen Linh, Minh Hang, Ai Phuong, Hai Yen, Luong Thanh, Bao Thanh, Izara Thien Nga, Pham Anh Khoa, Artist – Designer Anh Thu…, participating in exchanges, book signings, and sharing inspiring stories, spreading the spirit of effort and aspiration to contribute to the young generation. Additionally, the "Journey from the Heart" welcomes special guests, experts who have been closely associated with the Journey, sharing knowledge, experience, and life skills with young people, such as: Economic expert Pham Chi Lan, Historian Duong Trung Quoc, Dr. Le Doan Hop – Former Minister of Information and Communications, Musician Duong Thu, Journalist Ngoc Hai, Journalist Vu Kim Hanh, Journalist Hoang Thien Nga…

According to musician Duong Thu, "Trung Nguyên is a group that has contributed to the country with a unique and unparalleled initiative in Vietnam. Support the Journey from the Heart of Trung Nguyên with all your heart and the kindest intentions."

The Journey from the Heart – A Persistent Journey to Foster Great Aspirations for Vietnamese Youth

Officially launched from the "Creativity Festival for Vietnamese Aspirations" at the Reunification Palace in 2012, the "Journey from the Heart" has been passionately implemented by Trung Nguyên Legend for 14 continuous years, aiming to ignite the spirit of entrepreneurship for national development, initially by inspiring great aspirations and focusing on comprehensive knowledge development for the youth – the core foundation of the nation.

Students receiving the book "Think and Grow Rich" are encouraged to aspire to study, train, and contribute to the country, as presented by Trung Nguyên Legend at the "Creativity Festival for Vietnamese Aspirations" in 2012.

Accompanying the "Journey from the Heart" from the early days, Former Vice President Nguyen Thi Binh shared: "I am very pleased and welcome the organisation of the Youth Creativity Program for Vietnamese Aspirations. Youth must have desires, ambitions, and a spirit of dedication for personal, community, and above all, national interests. Today, our youth are determined not to be inferior to anyone, determined to build a self-reliant, strong Vietnam, where people are happy".

Naval soldiers from Region 5 eagerly read valuable books from the "Journey from the Heart".

Throughout 14 years, the "Journey from the Heart" has reached local libraries, cultural houses, youth entrepreneurship communities, universities, colleges, military units across the country, from plains, cities to rural areas, intricate canals, deep regions, high mountains, and the most remote islands of the nation..., presenting over 5 million valuable Life-Changing Books, organizing more than 1,000 exchange programs, inspiring entrepreneurship discussions, attracting millions of students, soldiers nationwide.

The "Journey from the Heart" traverses all terrains to bring valuable books to children in highland, remote border areas.

As one of the special, dedicated guests of the "Journey from the Heart", journalist Nguyen Ngoc Hai shared: "For over 10 years, the Journey of Entrepreneurship for National Development, equipping knowledge for 30 million Vietnamese youth, by presenting tens of millions of valuable books, Trung Nguyên has persistently continued, unchanged. Just looking at this Journey with three figures: over 10 years, 30 million youth, tens of millions of books… reveals the determination and steadfastness of Mr. Dang Le Nguyen Vu and Trung Nguyên Legend".

The "Journey from the Heart," with meaningful activities at remote schools, remote border areas, and across the country, has created a strong ripple effect in the community by handing valuable books to students.

Persistently executing the "Journey from the Heart" for 14 years to build a comprehensive knowledge foundation for the young generation of Vietnamese youth, combined with efforts to elevate the value of Vietnamese coffee to cultural, artistic levels, and philosophical continuity over the past 30 years, demonstrates Trung Nguyên Legend's steadfastness in realising the vision and aspiration to serve the Group. Towards the 30th-anniversary celebration (1996 – 2026), Trung Nguyên Legend will continue to strive to create sustainable value for the community, position Vietnamese coffee on the world map, and contribute to the country's development.

Detailed information about the "Journey from the Heart – Journey to Establish Great Aspirations – Entrepreneurship for National Development for 30 Million Vietnamese Youth" is continuously updated on:

- Website www.hanhtrinhlapchividai.com

- Fanpage www.facebook.com/lapchividai

- Youtube: https://www.youtube.com/watch?v=_ZuQZGSGUfk

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