Supertalent of the World Fashion Week & Awards lands in Vietnam: A three-year cultural partnership promises global impact

Supertalent World Group and the Vietnam Cultural Industry Development Association (VCIDA) signed a strategic cooperation agreement, bringing the Supertalent of the World Fashion Awards to Vietnam for the first time.

This multi-year collaboration is set to transform Vietnam's cultural landscape, elevate its global standing, and ignite unprecedented growth in its fashion, tourism, and investment sectors.

The landmark agreement, formalized in a Memorandum of Understanding (MOU), marks a shared commitment to promoting Vietnam's rich cultural heritage on the world stage. Over the next three years, the Supertalent of the World Fashion Awards will host two seasons annually in Vietnam, each promising to be a spectacular celebration of creativity, innovation, and international collaboration.

“VCIDA is honored to collaborate with Supertalent World Group and bring this extraordinary event to Vietnam," said People’s Artist Vuong Duy Bien, Chairman of VCIDA. "As an artist and a former cultural management official, I recognize the immense potential of this strategic collaboration to elevate Vietnam's cultural standing on the world stage. This partnership represents a significant investment in our creative industries, offering unparalleled opportunities for Vietnamese talent to connect with global audiences and contribute to our nation's economic growth and cultural enrichment. We are committed to working closely with Supertalent to ensure that this event becomes a resounding success and a catalyst for sustainable growth.”

"We are thrilled to partner with VCIDA and Chairman Vuong Duy Bien, People's Artist and former Vice Minister of Culture, Sports, and Tourism to bring the Supertalent platform to Vietnam," said Lawrence Young Chul Choi, Founder & CEO of Supertalent World Group. "Vietnam's vibrant culture, burgeoning talent pool, and strategic location make it an ideal destination for our fashion week and awards. Together, we will unlock new opportunities for Vietnamese designers, models, and businesses to thrive on a global scale including New York, London, Milan and Paris."

The Supertalent of the World Fashion Awards is not merely a fashion event, but a symbol of creativity, innovation, and international collaboration.

The Supertalent of the World Fashion Awards promises to be a spectacular fusion of fashion, culture, and innovation, leaving an indelible mark on Vietnam's global standing and inspiring a new generation of Vietnamese talent to reach for the stars.

The Supertalent of the World 2025 Season 23’s Grand Final Fashion Show and Awards are planned to take place on October 24, 2025 at the magnificent Ascott Tay Ho Hanoi. This flagship property, part of the Sun Group's Tay Ho View Complex, offers an unparalleled experience in a prime location. Beloved for its tranquil beauty and vibrant atmosphere, Ascott Tay Ho positions itself as a hub of luxury and creativity, convenient to the airport and Hanoi's business centers.

The Awards also feature the prestigious world’s Best Cosmetic and Beauty Awards, especially from South Korea, a highlight that draws unparalleled attention from the global beauty industry. This highly sought-after accolade is uniquely selected by a panel of two thousand supermodels and leading beauty professionals from around the world, ensuring recognition with significant prestige and international reach. This presents an exclusive opportunity for international cosmetic and beauty brands to align themselves with excellence, showcase their innovation to a discerning global audience, and solidify their position at the forefront of the beauty landscape.

Ascott Tay Ho's selection highlights Supertalent of the World's commitment to sustainability and ethical fashion. With Hanoi's largest pillarless ballroom of 1,400m², it's perfect for runway shows, exhibitions, and gala dinners. The venue's design and exceptional capabilities will elevate the Supertalent experience, establishing Ascott Tay Ho as a leading fashion destination in Vietnam.

The upcoming event will feature the World’s Best Beauty and Cosmetics Awards, a key highlight attracting global attention from the beauty industry.

To amplify Vietnam's global presence, Supertalent of the World will welcome 50 influential fashion KOLs from 40 countries on October 14, 2025. These key influencers will embark on a curated journey to discover Vietnam's most captivating fashion, cultural, and tourist destinations, sharing their experiences with the world, further the KOLs will create inspiring pre-filming cruise fashion content on October 22, showcasing the elegance of the Ascott Tay Ho, the vibrant Tay Ho View Complex, and the charm of the surrounding neighborhoods. This content will set the stage for the main event on October 24, reaching a global audience and generating excitement for Vietnam's fashion, culture, and tourism industries.

Through immersive social media content, they will offer an exclusive preview of this world-class destination and the unparalleled experiences awaiting during the Supertalent of the World Fashion Awards, transforming it into a must-see landmark, all while showcasing the innovative vision of Sun Group.

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