Renowned artists gather at Miss Global Tourism Ambassador 2026 press conference
WVR - On the afternoon of June 30, over 200 guests, including famous artists, Miss Phan Thi Mo, along with other beauty queens, runners-up, models, entrepreneurs, and the press, attended the press conference announcing the Miss Global Tourism Ambassador 2026. The event took place at Amor Resort Wedding & Event Garden in Ho Chi Minh City.
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National Artisan Nguyen Dinh Phuc - Chairman of the contest, Head of the Organizing Committee; Mr. Vu Thai - Vice Chairman of the contest and two Ambassadors, Judges of the contest, Miss Phan Thi Mo (World Miss Tourism Ambassador 2018) and Miss Celebrity International 2025 Tran Tran My Linh.
Miss Global Tourism Ambassador 2026 is organized by Vietnam Tourism Television Joint Stock Company in collaboration with the Phan Trong Binh People's Armed Forces Hero Social Work Fund, Crystal Star Entertainment, EcoVietTour, and Go Media, under the media sponsorship of Ho Chi Minh City Television (HTV). This marks the beginning of an international beauty pageant, bringing together outstanding representatives from various countries and territories worldwide. The contest seeks not only a symbol of beauty, intelligence, and courage but also aims to connect cultures, promote tourism cooperation, and showcase the images of nations through the voices of young, inspiring female ambassadors. Additionally, the contest has a mission to spread distinctive cultural values, promote tourism potential, and introduce the dynamic, rich identity of Vietnam to friends across the globe.
National Artisan Nguyen Dinh Phuc - Chairman of the contest, Head of the Organizing Committee; Mr. Vu Thai - Vice Chairman of the contest and Mr. Nguyen Thanh Quang - Deputy General Director of Ho Chi Minh City Television - Media sponsor for the program
Two Ambassadors, Judges of the contest, Miss Phan Thi Mo (World Miss Tourism Ambassador 2018) and Miss Celebrity International 2025 Tran Tran My Linh.
The Organizing Committee of the contest with the beauties.
In the context of the global tourism industry undergoing significant transformations after world events, Miss Global Tourism Ambassador 2026 is organized with the desire to create an international cultural forum where beauty is perceived comprehensively: Knowledge, compassion, community responsibility, and the ability to bridge cultures.
National Artisan Nguyen Dinh Phuc - Chairman of the contest - answers the press.
Mr. Vu Thai - Vice Chairman of the contest, Chief Director of the program answers the press.
Miss Celebrity International 2025 Tran Tran My Linh, Ambassador, Judge of the contest answers the press.
Expected to gather over 30 national and territorial representatives, Miss Global Tourism Ambassador 2026 is a journey celebrating the comprehensive beauty of women in the integration era, where beauty, intelligence, courage, and compassion shine together. Beyond a beauty contest, the program becomes a cultural exchange bridge between countries, contributing to promoting tourism cooperation, spreading sustainable values, and showcasing Vietnam's image as a rich, friendly, and attractive destination on the world tourism map.
Following international organizational standards, Miss Global Tourism Ambassador 2026 will offer a diverse range of activities such as: National costume performances and cultural promotions of countries; Tourism experience activities, exploring destinations and heritage; Cultural exchange forums, tourism promotion, and community development and charity activities.
Main competition segments include: National Costume, Evening Gown, Swimsuit, Interview, Tourism Promotion Project Presentation, and the Final Crowning Ceremony.
The distinctive feature of the contest lies in emphasizing the role of the winner after being crowned. The beauty queen is not only a symbol of beauty but also represents the spirit of integration, becoming a face accompanying tourism promotion campaigns, cultural activities, and community events in many countries.
Besides seeking the highest title, the contest also aims to build a network of young global tourism ambassadors, contributing to international exchange, sustainable tourism development, and enhancing cultural connections in the integration era.
The choice of Vietnam as the destination for the contest further affirms the country's allure on the international tourism map. Through the program's activities, international friends will have the opportunity to explore the natural beauty, cultural heritage, distinctive cuisine, friendly people, and both traditional and modern values of Vietnam.
At the press conference, the Organizing Committee officially announced an overview of Miss Global Tourism Ambassador 2026, including the prize structure with a total value of over 3 billion VND, contest rules, contestant selection criteria, and the schedule for the competition rounds. According to the plan, the online preliminary round will take place from August 30 to September 25, 2026. Contestants will arrive in Vietnam and participate in a series of accompanying activities starting October 12, 2026. On November 13, 2026, the Organizing Committee will announce the contestants and the crown; the final night will be held on November 21, 2026, in Ho Chi Minh City.
At the event, the Organizing Committee also officially announced the Advisory Council, Judging Panel, and the contest's executive team, featuring many experts, managers, artists, and reputable figures in the fields of culture, media, arts, and tourism: National Artisan Nguyen Dinh Phuc – Chairman of the contest, Head of the Organizing Committee; Mr. Vu Thai - Vice Chairman of the contest, Deputy Head of the Organizing Committee - Chief Director of the program; Ms. Nguyen Thuy Vi, Ms. Vo Thu Suong, Beauty Queen Bao Ngoc – Deputy Organizing Committee; Mr. Nguyen Truong Son - Chairman of the Vietnam Advertising Association; Mr. Nguyen Thanh Quang - Deputy General Director of Ho Chi Minh City Television; Mr. Ho Quang Hoa - Editor-in-Chief of Psychology - Education Magazine; Ms. Phan Huong Giang - Member of the Central Committee of the Vietnam Former Youth Volunteers Association - Head of the Executive Committee of the Phan Trong Binh People's Armed Forces Hero Social Work Fund - Chairman of the Advisory Council; Beauty Queen Vo Thu Suong - Miss Ao Dai Businesswoman 2019 - National Director of Vietnam at Miss Global Tourism Ambassador 2026; Miss Universe Businesswoman 2026 Dong Thi Nhung - Member of the Organizing Committee; Catwalk Director Ta Nguyen Phuc… along with many experts, entrepreneurs, and experienced figures in event organization, beauty, and tourism development.
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Misters attending the press conference.
The judging role in the contest is undertaken by a panel of reputable experts, artists, and managers with deep understanding in economics, culture, arts, journalism, fashion, modeling, anthropology, and beauty contests both domestically and internationally: Chairman of the Vietnam Advertising Association - Mr. Nguyen Truong Son - Head of the Judging Panel; Contest Ambassadors and Judges include: Miss Phan Thi Mo – World Miss Tourism Ambassador 2018 - Deputy Head of the Judging Panel; Tran Tran My Linh - Miss Celebrity International 2025; Erina Hanawa – Miss Tourism World 2022; Rashmita Rasindran – Miss Charm 2024. Additionally, the Judging Panel members include: Ms. Dong Thi Nhung - Miss Universe Businesswoman 2026; Entrepreneur Tran Thi Thanh Trang - Chairman of Healthy Beauty Pharmaceutical Company; Mr. Le Tran Dac Ngoc - Chairman of Global Fashion Week All Star - Chairman of Magazine World.
The collaboration of the Advisory Council, Judging Panel, and the experienced, reputable executive team is expected to ensure the professionalism, objectivity, and transparency of the contest; simultaneously enhancing the professional quality and affirming the position of Miss Global Tourism Ambassador 2026 on the map of international beauty and tourism promotion contests.
Notably, the contest also receives participation and support from many reputable businesses and brands. The contribution of partners not only provides essential resources to ensure the contest's organization quality according to professional standards but also demonstrates confidence in the mission of Miss Global Tourism Ambassador 2026 in promoting culture, boosting tourism development, and affirming the position of an international-scale beauty contest: Ecovietour Trading and Tourism Services Joint Stock Company; Phan Trong Binh People's Armed Forces Hero Social Work Fund; Go Media; Crystal Star Entertainment…
Showcasing Ao Dai collection by designer Huy Doan.
Speaking at the press conference, National Artisan Nguyen Dinh Phuc, Head of the Organizing Committee, emphasized: “Miss Global Tourism Ambassador 2026 is not merely a beauty contest, but a long-term Cultural-Tourism project with the mission to connect countries through the beauty of people, cultural identity, and humanitarian values. Through a series of experiential activities, cultural exchanges, tourism promotions, and community programs, contestants will become ambassadors contributing to spreading the image of a modern, friendly, rich-in-identity, and integrated Vietnam to the international community.”
Immediately after the announcement ceremony, the Organizing Committee officially launched the recruitment process and opened the registration portal for the contest on the official media platforms of Miss Global Tourism Ambassador 2026.
With the message “Connecting Cultures – Inspiring Journeys”, the contest hopes each contestant will become a positive media ambassador, contributing to spreading the unique values of their homeland while introducing international friends to attractive destinations, cultural heritage, national identity, and the hospitality spirit of the host country.
