Miss Brand Vietnam 2026 accompanies National Tourism Year Gia Lai 2026
WVR - Hosting Miss Brand Vietnam 2026 is expected to contribute to promoting local culture, in conjunction with the National Tourism Year 2026 under the theme “Gia Lai – The Great Highlands Touch the Blue Sea”.
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In the evening of June 23, the Miss Brand Vietnam 2026 competition held its semi-final round and officially announced the Top 20 outstanding contestants advancing to the final round.
The semi-final night took place in Quy Nhon (Gia Lai), where female entrepreneurs showcased their beauty, courage, and modern demeanor through many impressive performances.
Not only a platform to honor beauty, the competition also aims to spread the image of Vietnamese women in the integration era, with intelligence, business acumen, and community responsibility.
The program featured a judging panel comprising many reputable figures in the fields of art and fashion, such as singer and musician Ngoc Son (Head of the Jury), designer Tommy Nguyen, ao dai designer Tony Pham, designer Than Hoang Bich Thuy, and Miss Vietnam Era 2024 Nguyen Ngoc Thao Nguyen. Additionally, the event was supported by sponsors, a professional council, and numerous central and local media agencies.
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| The organizers and judges at the semi-final night of Miss Brand Vietnam 2026. (Source: Organizing Committee) |
In her opening speech, Global Ambassador Nguyen Hanh Nguyen, Head of the Organizing Committee, expressed gratitude to the leaders of Gia Lai province, along with departments, agencies, and media for their support in facilitating the competition.
She stated that Gia Lai, with its unique natural landscapes and cultural depth, is an ideal destination for the competition. She emphasized that Miss Brand Vietnam is not only a beauty pageant but also a platform to honor the intelligence, business acumen, and dedication of Vietnamese female entrepreneurs.
Following the opening ceremony, the Top 20 contestants appeared in a group performance of office attire to the song “Vietnam Journeys” performed by singer N Ly. The opening act brought a vibrant atmosphere, showcasing the beauty of the country's regions and the confidence of the female entrepreneurs.
In the fashion show segment, contestants appeared in the office collection “Coastal Ladies”, portraying the image of modern, dynamic, and professional women. Confident name-calling performances were a highlight, receiving applause from the audience.
ext, the evening gown collection “Tien Sa Quy Nhon” by designer Tommy Nguyen brought a luxurious fashion space, allowing contestants to showcase their elegant beauty and confident demeanor. Each performance demonstrated serious preparation and stage presence by the female entrepreneurs.
The segment concluded with an ao dai performance in the “Dang Hoa Thap Co” collection by designer Tony Pham. The designs, rich in Vietnamese cultural identity, highlighted the gentle and graceful beauty of women, while spreading the traditional values of the national ao dai.
The semi-final night was further enlivened by musical performances from singers Sang Naku, Duong Minh Ngoc, and M Ly. The combination of fashion, music, and performance art created an engaging program that attracted a large audience.
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| Contestants gracefully in the "Dang Hoa Thap Co" ao dai collection by designer Tony Pham. |
At the end of the night, the judges selected the Top 20 outstanding contestants to advance to the final round. These are faces that stand out not only in appearance but also in demeanor, performance skills, and the image of confident, capable female entrepreneurs.
According to the organizers, after the semi-final, contestants will participate in the charity program “Spreading Love – Sharing Compassion” at Quy Hoa Leprosy Village on June 24. The activity aims to spread the spirit of sharing, connecting intellectual beauty with social responsibility and humanitarian values.
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| Contestants at the semi-final night of Miss Brand Vietnam 2026. |
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| Head of the Jury Ngoc Son honours the Top 20 outstanding contestants advancing to the final round. (Source: Organizing Committee) |
Currently, contestants are entering the acceleration phase, actively rehearsing for the final night on June 26. The winner will be a model female entrepreneur embodying beauty, courage, intelligence, and a spirit of community service.
Through the competition, the unique cultural values, tourism potential, and investment environment of the locality continue to be widely introduced to tourists and the business community both domestically and internationally.
