Hundreds of companies will join RoK exhibitions, fairs in Vietnam

About 150 companies will tak part in international exhibition on high-end products (VIPREMIUM) and the 10th Vietnam International Maternity - Baby & Kids Fair (Vietbaby Fair) sees the participation of over 100 businesses from nine countries and territories.
The Republic of Korea (RoK)’s International Trade Association (KITA) and the Seoul-based Convention and Exhibition Centre (COEX) have said they will resume overseas exhibitions after an almost-three-year hiatus caused by the COVID-19 pandemic.

Those activities started with an international exhibition on high-end products (VIPREMIUM) and the 10th Vietnam International Maternity - Baby & Kids Fair (Vietbaby Fair), both opened in Ho Chi Minh City on June 2.

Vietbaby Fair open on June 2 in Ho Chi Minh City. (Photo: Vietbaby Fair)
Vietbaby Fair opened in Ho Chi Minh City on June 2. (Photo: Vietbaby Fair)

About 150 leading companies in beauty, health, food, and household products are taking part in VIPREMIUM 2022. Meanwhile, Vietbaby Fair sees the participation of over 100 businesses from nine countries and territories that make products for newborn babies and toddlers.

Due to the pandemic, overseas fairs held by COEX and KITA took place both in person and via videoconference in 2020 but completely online in 2021.

COEX and KITA are planning the Korea Smart Electric & Energy Fair (KOSEP) in July, the Vietbaby Fair in Hanoi in September, a franchise and retail show along with Coffee Expo Vietnam in November, and many other activities, they said.

Kim Hyun-cheol, head of the global cooperation division at KITA, noted though the Vietnamese economy faced certain stagnation in 2021 due to COVID-19, it is still attractive to Korean exporters thanks to low labour cost, simplified administrative procedures, its participation in many free trade deals, and diverse supply chains.

They plan to make use of these events as stepping stones for Korean small- and medium-sized enterprises to enter the Vietnamese market, he added.

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(Source: VNA)