Cocoon cosmetic brand conquers the French market: Vietnamese Embassy
WVR - As part of efforts to promote economic diplomacy and support Vietnamese businesses in reaching international markets, the Vietnamese Embassy in France has partnered with the Cocoon cosmetic brand for its official launch event in Paris.
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| Cocoon cosmetic brand officially conquers the French market. Vietnamese Ambassador to France Trinh Duc Hai meets with representatives from Orien Trade Group and the Cocoon cosmetic brand. (Source: Vietnamese Embassy in France) |
On April 3, at the headquarters of the Vietnamese Embassy in France, Vietnamese Ambassador to France Trinh Duc Hai met with representatives from Orien Trade Group and the Cocoon cosmetic brand.
Attending the meeting were Ms. Nguyen Ngoc Tram, Chief Operating Officer of Orien Trade, and Mr. Pham Minh Dung, Sales and Marketing Director of Cocoon.
During the discussion, Ambassador Trinh Duc Hai praised the efforts of the businesses in building a systematic distribution network and introducing the Vietnamese brand to the French and European markets, which are known for their stringent safety and environmental standards.
The Ambassador affirmed that the Embassy will always accompany, support, and create the most favorable conditions for Vietnamese businesses to expand their markets and build sustainable brands, thereby enhancing the position of Vietnamese goods on the international stage.
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| Ribbon-cutting ceremony for the launch of the Cocoon cosmetic brand. Cocoon cosmetic brand officially conquers the French market. (Source: Vietnamese Embassy in France) |
Previously, on April 2, a ribbon-cutting ceremony for the launch of Cocoon was held at the Glowstation showroom, located in the Westfield Forum des Halles shopping center. This is one of the most iconic and bustling shopping centers right in the heart of Paris.
The event was attended by Madam Vu Thi Linh Chi, the spouse of the Vietnamese Ambassador Extraordinary and Plenipotentiary to France, along with numerous international partners and guests.
Cocoon's presence at this strategic location is the result of a collaboration with Orien Trade, a leading distributor of Asian cosmetics in 30 European countries.
Notably, Cocoon is proud to be the first Vietnamese cosmetic brand chosen by Orien Trade to be introduced into this reputable retail system.
On the opening day, the vegan product lines made from unique Vietnamese ingredients received significant interest and positive reception from local consumers, demonstrating the strong competitive potential of high-quality Vietnamese goods.
