Vietnamese Embassy promotes culture and tourism at International Festival in Pakistan
WVR - From November 6-8, the Vietnamese Embassy in Pakistan participated in the second Pakistan Tourism, Sports & Family Festival 2026, with the message “Discover Pakistan. Celebrate Together” held in the capital city of Islamabad.
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| Ambassador Pham Anh Tuan welcomes Pakistani guests at the Vietnam booth. (Source: Vietnamese Embassy in Pakistan) |
The Vietnam booth showcased to a wide audience of Pakistani citizens and international friends the unique aspects of Vietnam's culture, land, people, and tourism potential.
The festival took place at the Pakistan Sports Complex, F-9 Park, and the Margalla Hills area, featuring exhibitions on tourism, cultural introductions, cuisine, art performances, sports, and family entertainment. The event gathered numerous agencies, businesses, visitors, and representatives from the diplomatic community in Islamabad.
Alongside approximately 20 diplomatic missions and representatives from various countries participating in cultural and tourism showcases, the Vietnamese Embassy collaborated with partners to set up a display booth at the Pakistan Sports Complex. According to reports about the festival, besides Vietnam, countries such as China, Indonesia, Nepal, Turkey, Sri Lanka, Uzbekistan, and Bangladesh were also present.
Vietnam booth attracts a large number of visitors
The booth stood out with the Vietnamese national flag, images of Ha Long Bay, scenic spots, cultural heritage, and numerous promotional publications. The embassy organized displays of photos, books, and materials introducing culture and tourism; screened images and videos about Vietnam; and showcased handicrafts, lacquer paintings, conical hats, ao dai, and souvenirs rich in national identity.
The Vietnam booth garnered significant interest from numerous guests, Pakistani citizens, international tourists, and representatives from diplomatic agencies. Notably, Pakistan's Federal Minister for Planning, Development, and Special Initiatives Ahsan Iqbal visited the booth. Vietnamese Ambassador to Pakistan Pham Anh Tuan personally welcomed and introduced cultural products, destination images, and tourism cooperation potential between the two countries.
The reception and exchanges at the booth were opportunities to enhance understanding and promote people-to-people exchanges, while also presenting the image of a friendly, culturally rich, dynamic, and globally integrated Vietnam to the local public.
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| Guests and delegates interact at the Vietnam culture and tourism exhibition space. (Source: Vietnamese Embassy in Pakistan) |
Cultural connections through an international festival
In addition to the exhibition booths, the festival organized numerous cultural, sports, and entertainment activities. Tent pegging—a traditional sport involving horseback riding and picking up pegs with a lance, popular in Pakistan—was a highlight at F-9 Park. Programs for the diplomatic community provided further opportunities to explore local culture and foster connections between nations.
With a population of over 250 million, Pakistan represents a significant potential market for Vietnam's tourism and investment. Amid active negotiations for the Vietnam-Pakistan Preferential Trade Agreement (VPPTA), the embassy's participation in the International Tourism, Sports & Family Festival in Islamabad not only demonstrates proactive economic diplomacy but also helps bring the image of Vietnam—a safe, attractive, and culturally rich destination—closer to the people and businesses of Pakistan, expanding opportunities for tourism and investment cooperation between the two countries.
This activity is particularly meaningful as Vietnam and Pakistan approach the 55th anniversary of diplomatic relations in 2027, contributing to increasingly effective bilateral cooperation in the future.
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| The atmosphere at the international exhibition area of the festival, Pakistan Sports Complex, Islamabad. (Source: Vietnamese Embassy in Pakistan) |
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| Ambassador Pham Anh Tuan engages with guests at the Vietnam booth during the festival. (Source: Vietnamese Embassy in Pakistan) |
(Source: Vietnamese Embassy in Pakistan)
