Lam Dong wins 'outstanding exhibition space' award at Autumn Fair 2025

Ms. Cao Thi Thanh (in blue ao dai, sixth from the left) - Deputy Director of Lam Dong Department of Industry and Trade, receives the award at the closing ceremony

A Journey of Integration Rich in Identity: "Lam Dong: Integration - Connection - Rising"

Among thousands of creative spaces, Lam Dong's booth stood out not only for its unique design and high aesthetics but also for its cultural depth, regional identity, and message of sustainable integration. It was more than just an exhibition; it was an emotional journey narrated through the language of nature, people, and the aspiration for development.

Spanning 200m², Lam Dong's exhibition space was designed under the theme "Lam Dong - Integration, Connection, Rising", inspired by the region's diverse terrain, culture, and economic potential.

The space was divided into three main sections: Great Highlands, Flower Land, and Blue Sea, representing the province's three distinctive areas - from majestic highlands to dreamy flower lands and vast seas. Each section was not just a display of products but a story of identity, people, and the aspiration for sustainable development.

The Great Highlands section began the journey with earthy brown tones and the aroma of coffee in the air, recreating the pristine and majestic image of the Central Highlands. This area showcased coffee products, fruit trees, OCOP agricultural products, and the UNESCO Dak Nong Global Geopark model - a natural heritage internationally recognised in 2020. The Great Highlands told not only of products but also of the resilient spirit of the Central Highlands people, steadfast like the coffee groves on the hills.

The largest boat of 10,000 everlasting flowers at the Autumn Fair 2025 in Lam Dong's Exhibition Space

The most striking highlight of Lam Dong's space was the largest "Boat of Everlasting Flowers" at the Fair, crafted from 10,000 everlasting flowers - a symbol of eternal love and the enduring vitality of Da Lat. The boat was laden with Lam Dong's key export products: tea, coffee, wine, artichokes, vegetables, silk, dried flowers, wind-dried persimmons... - symbolising the region's abundance and the aspiration to reach the vast seas. Amidst the expansive fair with thousands of booths, this boat became a focal point attracting all eyes, where visitors stopped to admire, photograph, and feel the spirit of Lam Dong - strong, enduring, creative yet filled with humanity.

Additionally, the handcrafted silk performance area drew a large number of visitors, showcasing the sophistication and skill of Lam Dong's people, who preserve their culture and traditional crafts alongside innovation.

Concluding the journey was the Blue Sea section, embodying the aspiration to reach out to the world. This space recreated images of Phan Thiet - Mui Ne, including the Po Sah Inu Tower, Phan Thiet Water Tower, as well as models of wind power, solar power, and a logistics port - symbols of the direction towards renewable energy and green industry development. The Dragon Fruit Tower, a key agricultural export product, stood tall and proud, symbolising the leap in modern agriculture and Lam Dong's strong integration spirit.

A Symbol of Integration - Connection - Rising Spirit

Behind the success of Lam Dong's booth was the collaboration of nearly 100 enterprises, cooperatives, craft villages, and prominent production units in the province. These enterprises jointly brought high-quality, export-standard products to the fair, helping to affirm Lam Dong's agricultural brand in both domestic and international markets.

Lam Dong Province Chairman Ho Van Muoi takes a commemorative photo with provincial staff and businesses participating in the fair

Thanks to the close cooperation between the government and businesses, Lam Dong's booth was not just an exhibition space but also an effective and sustainable model for connection and trade promotion.

With meticulous investment and unique presentation, Lam Dong's space made a strong impact at the Autumn Fair 2025. This was evidenced by the attention of over 20 central and local media outlets, which recorded, published, and introduced Lam Dong's booth as a cultural and economic highlight. From the media to social networks and international visitors, all praised a "Lam Dong that integrates yet remains unique" - both modern and rich in local character.

According to the Organising Committee, the "Outstanding Exhibition Space" award is given to booths with creative designs, distinctive displays, and excellent representation of local identity and sustainable development messages. Lam Dong's booth fully met these criteria - beautiful in design, profound in content, and bright in message.

Visitors explore and shop at Lam Dong's Exhibition Space

After nearly 10 days of the Autumn Fair 2025, Lam Dong enterprises achieved many outstanding results: Total revenue from exhibition activities, introductions, and direct sales exceeded 2 billion VND; additionally, many units successfully connected with major distributors in Hanoi, northern provinces, and established initial cooperation with partners from China and New Zealand.

Through 11 conferences and seminars within the trade promotion event series, Lam Dong businesses signed 16 memorandums of understanding, opening up numerous opportunities for investment cooperation, product consumption, and market expansion in the coming period. These figures not only demonstrate the appeal of Lam Dong products but also affirm the practical effectiveness of promotional and trade activities associated with the local image.

The "Outstanding Exhibition Space" award is not only a recognition of Lam Dong's efforts at the Autumn Fair 2025, but also a symbol of the rising spirit of a region asserting a new position - a Lam Dong that integrates, connects, and rises with the world.

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