IBF Business Hub integrates AI into international business connectivity infrastructure

Delegates participate in the launch of the IBF Business Hub platform, integrating AI in Malaysia.

On Oct 22, Arobid.com announced that the IBF Business Hub platform was officially launched on Oct 20 as part of the 12th anniversary of the International Business Federation (IBF) and the 23rd IBF International Top Business Awards in Malaysia. The platform utilises technology provided by Arobid.com.

At the event, Mr. Phung Van Thanh, Vietnamese Trade Counselor in Malaysia; Dr. Frederick Yap, IBF President; Ms. Dang Minh Anh, IBF Vietnam - Singapore President, along with other delegates attended the platform launch.

A notable feature of the IBF Business Hub is its approach to trade promotion, which is based on digital infrastructure rather than primarily on fairs, exhibitions, and direct connection events.

Through the platform, businesses can build digital capability profiles, introduce products, and reach foreign partners without being limited by time or location.

Mr Phung Van Thanh, Vietnamese Trade Counsellor in Malaysia; Dr Frederick Yap, IBF President; Ms Dang Minh Anh, IBF Vietnam - Singapore President, along with other delegates, attended the platform launch.

For small and medium enterprises, participating in international fairs often entails numerous costs, from booth rentals and goods transportation to travel and personnel expenses.

The online connection model is expected to help reduce these barriers while maintaining continuous partner search and trade activities in the digital environment.

The IBF Business Hub is built on the Arobid Version 2.0 technology platform and integrates AI tools to support various stages of the business connection process.

Among these, AI Onboarding assists with receiving, standardising, and verifying business data; AI Buyer Find & Match analyses needs to suggest connections between international buyers and suppliers. The AI Deep Search Engine system combines Data Lake and Data Warehouse for data retrieval and exploitation, supporting market, partner, and industry analysis.

IBF Business Hub integrates AI into international business connectivity infrastructure

Additionally, Digital TradeXpo provides a digital exhibition space, allowing businesses to showcase products and production capabilities through multimedia content.

The integration of these tools aims to automate the process of searching, filtering, and connecting partners, providing businesses with more data to support business decision-making.

Instead of meeting at a single event during a specific time frame, parties can proactively gather information, approach partners, and maintain connections on online platforms.

For international trade promotion activities, the application of AI and big data can expand market access, especially for businesses with limited resources.

However, actual effectiveness will depend on data quality, the relevance of connection suggestions, and the ability to convert online interactions into orders and trade contracts.

The IBF Business Hub is expected to supplement a digital trade promotion channel, enabling businesses to be more proactive in seeking partners and expanding into international markets amid the increasing impact of digital transformation on global business activities.

The platform is currently introduced at the address ibf-vietnam.arobid.com

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