Chu Dau Ceramic - a member of BRG Group on continueing journey of Vietnamese cultural quintessence

TIN LIÊN QUAN
	Prime Minister makes surprise visit to Chu Dau ceramic village
	Chu Dau pottery – the continuance of Vietnamese cultural identities

Chu Dau Ceramic is a high-class ancient ceramic kind of Vietnam representing “The rice civilization” since the 13^th century and was honored as “Royal symbol product” at the end of 17^th century. Each product contains a lot of meaningful messages as well as typical characteristics in style, color of glaze, and sophisticated patterns which are rich in Vietnamese culture. Chu Dau Ceramic holds an important position in the history of Vietnamese handicrafts and has been a traditional job for hundreds of years which is currently being preserved and promoted by Chu Dau Ceramic JS Company - a member of BRG Group.

According to many documents, it is said that the first business woman in Viet Nam history - Mrs. Bui Thi Hy - the talented ancestor of Chu Dau ceramic - lived in the 15^th century. Thanks to the discovery of her writing on the “Hoa lam” ceramic vase at Topaki Sarray Museum, Istanbul, Turkey, the history of Chu Dau Ancient Ceramic was found out in 1980.

Nowadays, Chu Dau Ceramic articles are being carefully preserved and displayed at 46 famous museums in 32 countries in the world, including Tokyo – capital city of Japan, Istanbul city – Turkey and New York city – USA. The “Hoa Lam” Chu Dau ceramic vase has also been among four Turkish national treasure. Chu Dau ceramic products have been exported to about 30 countries and territories in the world.

After so many ups and downs of the history, realizing the meaning and value of Chu Dau Ceramic, in 2001, Hanoi Trade JS Corporation (Hapro), a member company of BRG Group decided to establish Chu Dau Ceramic JS Company with the mission of restoring the Chu Dau ancient ceramic line which was lost more than 400 years ago. With talented hands and creative mind, the artisans of Chu Dau Ceramic JS Company have successfully revived Chu Dau ancient ceramic and created thousands of the products, revitalizing and upgrading Chu Dau ceramic to meet the expectation of clients at home and abroad. Currently Chu Dau Ceramic products are widely used as normal gifts, household items, decorations, collections., etc; or gifts as a Vietnamese cultural symbol used by the Government, organizations and enterprises in important diplomatic events.

With the uniqueness of the product and the efforts to revive and develop the premium Chu Dau Ceramic rich in Vietnam culture, Chu Dau Ceramic JSC had the honor to receive the award from the top – ranking General Vo Nguyen Giap with 9 golden words "Chu Dau Ceramic – the Essence of Vietnamese national culture” and Prime Minister Nguyen Xuan Phuc with 10 golden words "Chu Dau Ceramic - Vietnamese National character, shining over 5 continents”.

In the development orientation, BRG Group will continously promote the export of strong products of Hapro such as agricultural products, processed food and handicrafts, including Chu Dau ceramic products which represent the typical tradition and culture of Vietnam. Nowadays, Chu Dau Ceramic products have achieved important position in the domestic market. Following the success of the business woman Mrs Bui Thi Hy, under the direct and enthusiastic leadership of the business woman - President of BRG group cum Hapro group - Nguyen Thi Nga, BRG Group will focus on developing and bringing Chu Dau Ceramic to become one of the national symbols through the production of Chu Dau products in their original style which are kept in museums in the world as well luxury gift sets rich in Vietnamese culture, increasing the export to many countries around the world, contributing to the promotion of Vietnamese culture to international markets.

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