Bring Vietnamese agricultural products to reach the world: CEO Nguyen Ngoc Huyen
After nearly a decade of operating in importing and exporting high-class fruits field, setting foot all over the world to find output for Vietnamese agricultural products and take advantage of every opportunity to write Vietnam’s name on the world agrarian map, CEO Nguyen Ngoc Huyen continues to bring pride to the country’s agricultural industry when successfully sowing the first seeds in the red bean project in conjunction with a Japanese partner.
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Before implementing the project of producing and processing red beans for exporting to Japan, CEO Nguyen Ngoc Huyen and Mia Group registered many types of Vietnamese fruits on the world agricultural product map, bringing the country's fruits to complex markets, and conquering international consumers. Typically it brings Hung Yen longan fruit to the Singapore market and Son La Ruby plum to Singapore and Malaysia markets,…
Not only that, in many years, the 9x CEO has constantly nurtured and gradually realized the dream of raising the brand name and promoting the consumption of Vietnamese agricultural products at high prices in her own country. The efforts of Ngoc Huyen and Mia fruit have gradually affirmed the value of farm products, cherished the sweat and tears of farmers, progressed to standardize the intelligent farming model, and found outputs for Vietnamese products.
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| Ms. Nguyen Ngoc Huyen – Chairwoman and CEO of MIA GROUP. |
Seizing every opportunity, through the Investment Promotion Conference "Vietnam - Japan: Elevating the relationship for mutual development" in Tokyo on November 25th, 2021, with the participation of Prime Minister Pham Minh Chinh, Mia Group (Vietnam) and Endo Seian Company (Japan) signed a long-term cooperation agreement to export red bean and red bean products to Japan.
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| The signing ceremony between MIA Group and its Japanese partner. |
Mia Group is also the first corporation to cooperate in building a red bean growing area to supply this fastidious market. Mia Group and Endo Seian Company signed the red bean seed growing projects to deploy within five years with a total transaction value of nearly 800 billion VND. Expected project progress: February to March 2022, trial planting in Son La, Ha Giang, and Nghe An; April 2022, expanding the planting area to 1000ha; 2023 and 2024 continuing to grow with a production scale of up to 20,000 tons each year. The expected output in the first year of sowing is 2000 tons; in the following years, the effort will be made to reach 20 million tons.
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| CEO Nguyen Ngoc Huyen at the Vietnam - Belgium business seminar. |
Over two years, the Covid-19 pandemic caused many difficulties requiring businesses to transform and find ways to survive quickly, and Mia Group is proof of that. When the road to survey and bring high-class fruits from abroad to Vietnam – an essential activity, came to a standstill due to the epidemic, Mia Group quickly turned to exploiting the domestic market, traveling throughout 63 provinces and cities, surveying typical fruit specialties, building a brand, raising value and promoting consumption at country, and finding a way to bring Vietnamese fruits to the international market. Grasping market trends and promoting online fruit consumption quite early, Mia Group steadily developed amid the pandemic.
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| MIA GROUP signed a contract to bring Vietnamese agricultural products to the world market. |
Sharing her successful experience, CEO Nguyen Ngoc Huyen affirmed that no success was easy; she had stepped from empty hands and overcame the seemingly broken difficulties to get Mia Group developed. Therefore, she was always ready to accept challenges and face problems to bring Vietnamese agriculture into the era of integration and development.
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