Box office Vietnam revenue hits record high in 2024

Box Office Vietnam announced that the total box office revenue in Vietnam for 2024, from January 1 to December 31, reached nearly 4.7 trillion VND (185 million USD), marking the highest annual figure ever recorded.
Vietnamese drama and romance film “Mai” has become the highest grossing Vietnamese film of all time. (Photo courtesy of Tran Thanh Town, CJ ENM and HKFilm)
Vietnamese drama and romance film “Mai” has become the highest grossing Vietnamese film of all time. (Photo courtesy of Tran Thanh Town, CJ ENM and HKFilm)

Box Office Vietnam announced that the total box office revenue in Vietnam for 2024, from January 1 to December 31, reached nearly 4.7 trillion VND (185 million USD), marking the highest annual figure ever recorded.

The top-grossing films of 2024 include Mai with 551 billion VND (31.1 million USD) in revenue, Lat mat 7: Mot dieu uoc (Face Off 7: One Wish) with 482 billion VND, Exhuma with 212 billion VND, Doraemon: Nobita's Earth Symphony with 147.5 billion VND, and Godzilla x Kong: The New Empire with 140 billion VND.

This is the first time the top 10 box office films grossed over 100 billion VND, and the first time a film has surpassed 500 billion VND, which is the film Mai.

Based on the success of the Vietnamese films in the top 10, Box Office Vietnam noted: Over the past year, Vietnamese filmmakers have thoroughly explored the theme of generational conflict. Due to the preference for family generational conflict stories among Vietnamese audiences, films with themes outside this topic have not performed well at the box office.

In particular, films in 2024 featuring a group of young people going on adventures and experiencing new things are expected to generate very low box office revenue, such as Mong vuot (Claws), Mua he dep nhat (That Summer, Will Be Back), and Kinh van hoa (Kaleidoscope).

Box Office Vietnam concluded that the box office revenue in Vietnam for 2024 shows many similarities with 2023, as films by directors Tran Thanh, Ly Hai, and the Doraemon franchise continue to maintain strong appeal.

The Marvel Cinematic Universe (MCU) continued to be absent from the top 10 at the box office, although this year's MCU release was favourable for its strong fan appeal in the post-Endgame era.

2024 also marks the first time that four animated films have made it into the top 10 at the box office, and none of them were produced or distributed by Disney.

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(Source: VNA)