35 French companies join the Tastin'France 2025 in Hanoi and Ho Chi Minh City
WVR - "Tastin'France" returns to Vietnam for its 15th edition.
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This professional tasting event will take place in the presence of the French Ambassador at the Grand Mercure Hotel in Hanoi on April 2, 2025, and then in the presence of the French Consul General at the Caravelle Hotel in Ho Chi Minh City on April 3, 2025.
This occasion is an opportunity for professionals in the alcoholic beverage sector in Vietnam to taste wines and spirits from the most renowned French wine regions, with the aim of establishing partnerships and business relationships.
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| About 1/3 of French companies attending the Tastin'France 2025 in Vietnam come from the Bordeaux region. (Photo: Luxe) |
This year, 35 French companies are participating in this Tastin'France edition, showcasing the interest of French companies in the Vietnamese market. They represent producers from the regions of Champagne, Burgundy, Loire Valley, Rhône Valley, Languedoc, Bordeaux, Alsace, Provence-Alpes-Côte d'Azur, and Hauts-de-France.
Business France Vietnam is working to promote French agri-food products in Vietnam, with enhanced focus since the implementation of the free trade agreement between Vietnam and the European Union in 2020. The development of the consumption of imported alcoholic beverages among the middle and upper classes in Vietnam represents a real opportunity to be considered by specialized actors.
This sector in Vietnam thus remains one of the most dynamic in Asia. France maintains a strong position in the Vietnamese market and remains its leading supplier of wines in terms of value, thanks to the high reputation for quality and the prestige of its products.
| Business France is the public consulting business serving the international development of the French economy. It is responsible for fostering export-led growth by French businesses, as well as promoting and facilitating foreign investment in France. It promotes France’s firms, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has more than 1,400 personnel, both in France and in 55 countries throughout the world. |
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