Vietnamese youth-run top baby brand goes to Japan
Nguyen Tuan Anh on March 17 launched an outlet to sell baby products and maternity wear of the UK-based Mamas & Papas brand in Japan.
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Anh, an IT engineer and Director of the NAL Pal Company, has been chosen to be the official distributor of the brand in Japan.
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| Nguyen Tuan Anh. (Photo: Tomo/VNA) |
Anh, born in 1983, said he will use both traditional and online marketing and sales strategies to promote the products in Japan.
Beside a new shop in Tokyo-based Odaiba mall, he will sell Mamas & Papas products at other shopping centres in Tokyo, such as Roppongi and Ginza.
The products will also be featured in Japanese magazines, namely Baby-mo, Bizmom, Hers, Crea, Baby life and Luxe, among others, according to Anh.
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(Source: VNA)
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