Vietnam hits new record for international visitors in the first month of 2025

Favorable visa policies, intensified tourism promotion programmes, and prestigious international travel awards have driven a surge in international arrivals to Vietnam in January 2025, reaching nearly 2.1 million, up 18.5% from the previous month and 36.9% year-on-year.

This was a new record for the Vietnam tourism industry, surpassing the figure of nearly 2 million international visitor arrivals in January 2020. Compared to the same period in 2019, the figure was 37.8% higher.

Notably, China has regained the number 1 market sending visitors to Viet Nam with 575 thousand arrivals, accounting for 27.7% of the total international visitors, which was a lot higher than the same period in January 2019 (373.5 thousand arrivals).

South Korea ranked second with 417 thousand arrivals (accounting for 20.1%), followed by Cambodia, the US, Taiwan (China), Japan, Australia, India, Malaysia, and Thailand.

Vietnam hits new record for international visitors in the first month of 2025

The main growth drivers in January 2025 came from the large markets such as China, up 137.4% over the same period in 2024; Cambodia (+168.6%), the US (+22.3%); Japan (+19.3%), Taiwan (China) (+8.5%); Australia (+7.1%), India (+5.2%). Positive growth were also recorded by nearby markets in Southeast Asia such as the Philippines (+104.9%), Laos (+99.4%), Indonesia (+7.5%).

The industry continued to witness impressive growth from European markets thanks to open policy of unilateral visa exemptions, including Russia (+116.8%), the UK (+13.8%), France (+16.1%), Germany (+22.9%), in addition to Italy (+21.8%), Spain (+7.2%), Denmark (+17.8%), Norway (+35.6%), Sweden (+31.8%).

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(Source: VNA, TITC)