Esquire magazine from the US officially launched in Vietnam

Esquire Vietnam, the Vietnamese version of the American magazine Esquire, officially launched in HCM City on September 19. (Photo courtesy of Sunflower Media)

The Vietnamese version of American magazine Esquire officially launched in Ho Chi Minh City on September 19.

Esquire Vietnam provides information on fashion, style, travel, cuisine, culture, and refined experiences, targeting men in their 30s to 50s.

The magazine is co-published by the The Gioi Di San (World of Heritage) E-magazine under the Cultural Heritage Association of Vietnam and Sunflower Media.

At the launch of the magazine, Tran Dang Khoa, the magazine’s editor-in-chief, said: “First published in the US in 1933, Esquire has long been synonymous with some of the greatest writers of the 20th century, including Ernest Hemingway, who won both the Pulitzer Prize for Fiction in 1953 and the Nobel Prize in Literature in 1954.

"For Esquire Vietnam, we want to celebrate Vietnamese identity in a changing global landscape, spotlighting modern Vietnamese men who are dynamic, sophisticated, creative, and deeply engaged in building our nation stronger”.

The debut issue highlights actor Lien Binh Phat on the cover.

The 35-year-old actor said, “I feel honoured to collaborate with Esquire Vietnam, being on the cover of the debut issue. I hope the magazine story inspires readers”.

Phát rose to fame after winning the Golden Kite Awards for Best Actor for his role as a cải lương (reformed opera) performer in Song Lang (The Tap Box) about the 100-year history and development of cải lương, a traditional theatre genre in the South.

He is also a nominee for Best Leading Actor in a TV Series at the 2025 Golden Bell Awards for his role in the Taiwanese-Vietnamese co-produced drama called The Outlaw Doctor, becoming the first Vietnamese artist to be nominated for one of the most prestigious film awards in Taiwan (China).

In addition, the debut issue introduces 30 figures who have influenced different fields in Vietnam, ranging from intelligent information, business and mass media to sports, music and cinema, including CEO of Vietcetera Hao Tran, American diplomat and former US Ambassador to Vietnam Ted Osius, designer Ly Qui Khanh, Taekwondo player Dao Thanh Phong, and dancer Dang Quan.

The publication includes in-depth stories presented through interviews, analyses, feature articles, and practical guides.

Esquire Vietnam is published in March, June, September and December. It is available at the website www.esquire.vn, and on social media platforms of Facebook and Instagram.

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