ASEAN Cultural Day at Hungarian University of Pécs: Promoting the image of Vietnam's land, people, and culture
WVR - On November 11, at the University of Pécs, one of Hungary's oldest higher education institutions, the Vietnamese Embassy in Hungary collaborated with the embassies of ASEAN countries to organize ASEAN Cultural Day.
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| The Vietnamese Embassy in Hungary collaborated with the embassies of ASEAN countries to organize ASEAN Cultural Day. (Source: Vietnamese Embassy in Hungary) |
The event provided an opportunity for ASEAN representative missions to showcase the unique aspects of the land, people, and culture of Southeast Asian nations to the Hungarian public. It also aimed to foster exchanges, enhance understanding, and strengthen connections between Vietnam, ASEAN countries, and Hungary, particularly in education, culture, and people-to-people exchanges.
Participating in the event, the Vietnamese Embassy focused on introducing and promoting the image of Vietnam as a country rich in historical traditions, with a long-standing, diverse, and vibrant culture, beautiful natural landscapes, friendly and hospitable people, and a rich culinary heritage.
Through cultural and culinary exhibitions, the Embassy aimed to bring Vietnam closer to the faculty and students of the University of Pécs and Hungarian friends, thereby increasing interest, understanding, and affection of the local public towards Vietnam.
As part of the program, representatives from ASEAN embassies held a meeting with the Rector of the University of Pécs, Dr. Adrián Fábián, along with school leaders, international relations officers, and faculty members.
During the meeting, the parties discussed prospects for enhancing cooperation between the University of Pécs and ASEAN countries, including Vietnam, focusing on expanding relations between universities and research institutions, promoting student and faculty exchanges, and collaborating in education and scientific research. This provided an opportunity for the Vietnamese Embassy and ASEAN representative missions to connect directly with the university leadership, contributing to expanding educational cooperation and academic exchanges in the future.
A notable aspect of the event was the roundtable discussion and open forum with the participation of ASEAN ambassadors, offering faculty and students of the University of Pécs a chance to engage directly with diplomats about ASEAN, ASEAN-Hungary relations, and international partnerships, as well as regional and global issues of mutual interest. This activity helped highlight ASEAN's growing role and position while providing students with practical insights into Southeast Asia and cooperation opportunities between the two regions.
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| The Vietnamese Embassy's exhibition booth in Hungary. (Source: Vietnamese Embassy in Hungary) |
The Vietnam exhibition booth was a focal point in the Embassy's cultural promotion activities at the event. Here, the Embassy introduced visitors to images, materials, and visual content about Vietnam's land and people, from natural landscapes, landmarks, cultural heritage to distinctive features in lifestyle, customs, and national traditions.
The images and materials on display helped portray Vietnam as a country with a rich history, a vibrant and unique culture, while also being dynamic, innovative, and increasingly integrated with the world.
In addition to showcasing images and materials, the Embassy placed special emphasis on promoting Vietnamese culinary culture. Through the introduction and serving of signature dishes, visitors had the opportunity to directly explore the flavors, preparation methods, and subtleties of the national culinary culture.
Cuisine is not only an appealing and familiar part of Vietnamese cultural life but also an effective means of connecting people, fostering exchanges, and sharing between cultures. The interest and experiences of faculty, students, and attendees at the booth contributed to bringing Vietnam's unique features closer to the Hungarian public.
Through the exhibition booth and promotional activities at the Cultural Day, the Vietnamese Embassy aimed to convey a message about a culturally rich, friendly, open, and cooperative Vietnam. It also introduced traditional cultural values preserved and promoted during development and international integration. This was also an opportunity to promote Vietnam as an attractive destination for tourism, culture, education, and people-to-people exchanges to Hungarian friends.
Besides Vietnam's presentations, the program included artistic performances and cultural exhibitions from ASEAN countries, creating a vibrant and diverse exchange space. These joint activities showcased the richness and diversity of Southeast Asian culture, while also providing attendees with insights into the similarities and differences between countries in the region.
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| Through the exhibition booth and promotional activities at the Cultural Day, the Vietnamese Embassy aimed to convey a message about a culturally rich, friendly, open, and cooperative Vietnam. (Source: Vietnamese Embassy in Hungary) |
The ASEAN Cultural Day at the University of Pécs was a meaningful cultural diplomacy activity by the Vietnamese Embassy in Hungary, demonstrating proactive efforts to bring the image of Vietnam's land, people, and culture closer to the local public.
By collaborating with ASEAN embassies and connecting with a prestigious Hungarian higher education institution, the event not only contributed to promoting national cultural identity but also expanded opportunities for exchanges and cooperation in education, culture, and people-to-people connections. Thus, the activity positively contributed to strengthening Vietnam-Hungary friendship and enhancing connections between Vietnam, ASEAN, and Hungary in the future.
(Source: Vietnamese Embassy in Hungary)
