Vietnam’s tourism recovery strongly after pandemic

After more than two years of being almost paralyzed by the Covid-19 pandemic, Vietnam's tourism industry has been making an impressive recovery.

In the first half of 2022, the local tourism industry served 413,400 international and 60.8 million domestic tourist arrivals, exceeding the goal set for the whole year.

The 20,000 m2 lotus field in Tra Su is taking shape
The 20,000 m2 lotus field in Tra Su is taking shape.

The total revenue earned by the industry during this time was estimated at 265,000 billion VND. The absolute value of the above figures is still modest. Still, compared with the same period of 2021, we can see the efforts of the whole industry to achieve outstanding growth, creating momentum for a more robust recovery soon.

Vietnam’s tourism recovery strongly after pandemic
The Tourism activities organized in the "heart" of Tra Su Melaleuca Forest are beautiful to tourists.

Also, nearly 350 international travel service providers were licenced during this time, an increase of almost 15 times compared to the same period in 2021.

This resurgence had partly compensated for the heavy losses and damage during the pandemic-hit period when the number of international travel agencies dropped sharply from 2,656 in 2019 to 2,111 in 2021.

Tourists are very excited about the reopening of the An Hao Solar Power Plant sightseeing area

Tourists are very excited about reopening the An Hao Solar Power Plant sightseeing area.

“Vietnam’s tourism industry has officially reopened as of March 15, 2022 under the Prime Minister’s decision. This is an important milestone that marks the return of this spearhead economic sector. All of indicators of the tourism industry have miraculously recovered. Thanks to the explosion of domestic tourists after the Covid-19 epidemic, after half of the year the industry already obtained the targets set for the entire year,” said Mr. Nguyen Trung Khanh, Director General of the Vietnam National Administration of Tourism (VNAT).

Linh fish and dien dien flowers - a delicacy of the south in the flood season
Linh fish and dien dien flowers - a delicacy of the south in the flood season.

The catalyst for the new order

The southern province of An Giang is a comprehensive investment in the natural eco-tourism environment. An extremely impressive highlight will be a lotus field up to tens of thousands of square meters, which will open up a magical space right in front of the Tra Su Melaleuca Forest; entertainment works in the Tuc Dup Hill tourist site; and the souvenir shopping area inside the An Hao Solar Power Plant, a unique tourist attraction in An Giang. In addition, local delicacies are also changed to suit the taste of visitors.

To further lure visitors, many tourist sites have offered preferential tickets and services for visitors like children, war invalids, poor people, teachers, medical staff, big groups of tourists, etc. They have also focused on improving the quality of services and tours to serve visitors better.

The flexibility, quick adaptation to the new context and proactive renewal of the supply chain of products and services of leading tourist firms are essential.

Recently, in Tho Xuan district, Thanh Hoa province, a resort project worth hundreds of millions of US dollars from a significant investor in the south has been launched.

Sao Mai - Thanh Hoa Resort is expected to bring a new taste to the local tourism industry.
Sao Mai - Thanh Hoa Resort is expected to bring a new taste to the local tourism industry.

“After a long time being restrained by the Covid-19 pandemic, now the stormy weather cannot stop us. We are trying our best to complete this project to welcome guests to the resort as soon as possible, perhaps before the New Year 2023,” said the investor.

The door has opened for the tourism industry. Post-epidemic tourism is transforming in a new style that clearly shows the intelligent investment of businesses. Today, countries worldwide see tourism as a money-making machine that can comprehensively change the economy. The professional and creative service culture will be the launching pad for investors who know how to grasp new opportunities.

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